Job Title: Digital Marketing & Content Strategist

Location:

Gurugram (On-site)

Experience:

3–6 Years

Employment Type:

Full time

About the Role

We are looking for a creative, strategic, and performance-driven Digital Marketing & Content Strategist to lead the digital growth journey across multiple brands. This role combines digital marketing expertise with content creation capabilities to build high-impact campaigns, generate quality leads, strengthen brand presence, and create engaging content that drives audience growth.

The ideal candidate should be equally comfortable planning marketing strategies, managing paid campaigns, creating compelling content, and leveraging trends to maximize engagement and business results.

Key Responsibilities

Digital Marketing

- Lead and execute end-to-end digital marketing strategies across multiple brands.
- Drive high-quality lead generation and customer acquisition.
- Manage and optimize paid campaigns across Google, Meta, and LinkedIn.
- Build brand visibility, engagement, and online presence through integrated marketing initiatives.
- Analyze campaign performance, prepare reports, and continuously optimize marketing efforts.
- Collaborate with internal teams to ensure marketing campaigns align with business objectives.
- Monitor market trends, competitor activities, and emerging digital marketing opportunities.

Content Strategy & Creation

- Plan, shoot, and create engaging short-form and long-form content for social media platforms.
- Develop creative campaign concepts, reel ideas, and storytelling formats.




- Write scripts and collaborate with editors to produce high-quality content.
- Stay updated with industry trends, platform algorithms, and viral content formats.
- Coordinate with design, branding, and marketing teams to maintain consistent messaging.
- Ensure timely planning, production, and publishing of content.
- Build audience engagement through innovative and trend-driven content strategies.

Requirements

- 3–6 years of experience in Digital Marketing, Growth Marketing, Content Marketing, or related roles.
- Strong expertise in SEO, SEM, paid advertising, and social media marketing.
- Proven experience in lead generation and campaign optimization.
- Hands-on experience creating content for platforms such as Instagram, YouTube, and LinkedIn.
- Strong storytelling, copywriting, and communication skills.
- Comfortable planning and appearing in content when required.
- Basic knowledge of video editing tools will be an added advantage.
- Ability to manage multiple brands and campaigns simultaneously.
- Strategic mindset with excellent analytical and creative thinking abilities.

Skills Required

- Digital Marketing Strategy
- Performance Marketing
- Lead Generation
- SEO & SEM
- Google Ads
- Meta Ads
- LinkedIn Ads
- Social Media Marketing
- Content Strategy
- Content Creation
- Script Writing
- Storytelling
- Campaign Planning
- Trend Research
- Brand Building
- Marketing Analytics
- Creative Thinking
- Communication & Collaboration

Education Bachelor's degree or equivalent experience in Marketing, Media, Communications, Business, or a related field.

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