Here's a tightened version — more specific, less generic corporate-speak, and structured to actually filter for the right candidate:

Company Description

Luminary Lines is a premium video editing academy that trains students to build high-income freelance careers through hands-on, project-based learning and live mentorship. We help learners go from beginner to client-ready — building real portfolios and working with actual global clients, not just watching pre-recorded courses. We're scaling fast and performance marketing is core to how we grow.

Role Description

Full-time, on-site Performance Marketer based in Kochi. You'll own paid acquisition end-to-end — planning, launching, and optimizing campaigns across Meta, Google, and YouTube to drive qualified leads and enrollments for a ₹1.2L high-ticket program. This isn't a "set it and forget it" role — you'll be in the ad accounts daily, running A/B tests, killing underperforming creatives, and pushing CAC down while scaling spend.

You'll work directly with the content/creative team to brief and test ad creatives, landing pages, and funnels. You'll own tracking and attribution (so numbers you report are numbers you trust),



and you'll bring data-backed recommendations to leadership — not just dashboards, but "here's what's working, here's what we should do next."

What success looks like in the first 90 days:

Fully audited and optimized existing ad accounts

Transparent CAC and ROAS benchmarks established for the ₹1.2L offer

At least 2-3 new creative/funnel tests launched and iterated on

Qualifications

2+ years running paid campaigns on Meta Ads and Google/YouTube Ads with real budget ownership (not just assisting)

Proven experience with high-ticket offers (₹20k+ ticket size) — you understand longer sales cycles and lead-quality-over-volume

Hands-on with GA4, Meta Pixel/CAPI, and attribution tracking — you can explain your setup, not just use a template

Comfortable reading and presenting numbers: CAC, ROAS, LTV, conversion rates by funnel stage

Experience briefing creative teams — you can say why an ad isn't working, not just that it isn't

Bonus: experience in EdTech, coaching, or course-selling businesses

Bachelor's in marketing/business/communications, or equivalent hands-on experience (we care more about your numbers than your degree)

📌 Performance marketer (Kochi)
🏢 Luminary Lines
📍 Kochi