Performance Marketer (Ad Architect)

This is not an “ads role.” This is a leverage role. You’re not here to keep campaigns alive.

You’re here to turn curiosity into clicks, clicks into customers, and customers into compounding growth. At Porcellia, performance marketing isn’t a back-office function. It’s a front-line growth engine.

You’ll be working on high-AOV D2C brands in beauty, wellness, and lifestyle, where every experiment matters, every insight compounds, and every win scales fast. If you enjoy the moment when a hypothesis turns into a breakout ad, and dashboards feel more like maps than math, you’ll feel at home here.

Your job is easy to describe, hard to master:

Make ads that scale profitably, repeatedly. What you’ll actually do

Plan, launch, and optimise performance campaigns across Meta & Google

Translate raw performance data into clear actions and experiments

Build and maintain creative testing frameworks (hooks, formats, angles, audiences)

Work closely with designers, editors, and copy to create ads people stop scrolling for

Own core performance metrics: CPC, CPA, ROAS, CTR, CVR

Diagnose what’s broken, double down on what’s working, and kill what’s not

Stay sharp on platform changes, algorithm shifts, and emerging ad formats

Think beyond “running ads” and contribute to full-funnel growth strategy Who is this role for Junior Performance Marketers (1 - 2 years)

You’ve run real campaigns, not just certifications

You understand basic ad metrics and want to go deeper

You ask why something worked, not just that it worked

You’re hungry to learn attribution, scaling logic,



and testing discipline Mid-Level Performance Marketers (2 - 4 years)

You’ve managed meaningful ad spends and scaled accounts profitably

You can design and execute full-funnel strategies (cold -> warm -> retargeting)

You’re comfortable juggling multiple brands or large accounts

You can balance creative intuition with analytical rigour The Exceptional Track (Read this carefully)

For the magical, prodigal, unfairly good.

This track is not tied to years of experience.

It’s tied to impact. If you’re the kind of performance marketer who:

Sees patterns before dashboards do

Scales accounts while others are still “testing”

Can explain why something worked with brutal clarity

Makes the rest of the team sharper just by being around

Then this lane exists for you. Please don’t apply if

You think performance marketing = boosting posts

You avoid dashboards or blame algorithms instead of learning them

You don’t care why an ad worked as long as it worked

You want “safe” work instead of real ownership The work setup

100% Remote

Full ownership of real accounts, not shadow work

Fast feedback loops and direct access to founders A front-row seat to scaling serious D2C brands Compensation

Junior (1 - 2 yrs): ₹4 - 6 LPA

Mid-Level (2 - 4 yrs): ₹6 - 8 LPA

Exceptional Track (experience is irrelevant): ₹10 - 14 LPA How to Apply

Send

Your resume A short note answering: “The best ad I ever ran and what it taught me.”

to: [email protected], [email protected], [email protected] (Applications without the note won’t be considered.)

📌 Performance Marketer (Ad Architect) (India)
🏢 Porcellia
📍 India