About the Role

This role owns partner-led GTM programs that drive pipeline and revenue across our channel and technology partner ecosystem. You will work closely with Sales, Channel Partnerships, and Product Marketing to design and execute partner events, executive roundtables, pipeline campaigns, co-selling enablement, and co-marketing for selected technology integrations and commercial bundles.

You will partner directly with Sales leadership to ensure partner programs are aligned to revenue priorities and support pipeline creation and deal acceleration. This is a senior individual contributor role with end-to-end ownership of partner GTM outcomes, requiring strong judgment, prioritization of partner marketing requests.

This is not a content execution or partner support role. While you will work closely with Product Marketing, this role does not own core product positioning. Instead, it translates product narratives into partner-specific joint value propositions and GTM plans. What You’ll Own

Partner GTM Strategy & Pipeline Programs

Own the partner GTM plan focused on pipeline creation and acceleration

Design and execute partner-led pipeline programs:

Partner events

Executive roundtables

Webinars

Field and regional activations

Partner closely with Sales and Channel teams to align programs to revenue priorities

Decide which partner programs and asks are prioritized based on pipeline impact Channel & Ecosystem Co-Marketing

Build scalable co-marketing motions with channel partners that support:

Partner-sourced pipeline

Co-selling and deal acceleration





Create partner-facing GTM assets and campaign kits to support these motions

Push back on one-off partner requests that do not scale or contribute to pipeline goals Tech Integration & Bundled Offering Launches

Own GTM execution for selected technology integration launches using narrative briefs from Product Marketing

Translate integration value into partner- and sales-facing messaging

Support bundled offering launches in collaboration with RevOps, Product, and Partnerships

Drive partner enablement and sales readiness for integration-led GTM motions Partner Enablement & GTM Operations

Enable Sales and partners with clear co-selling narratives and enablement assets

Maintain partner GTM playbooks, event templates, and messaging frameworks

Ensure partner programs are repeatable and operationally sound What We’re Looking For

Must-Have

3 - 8 years of experience in Partner Marketing in B2B SaaS

Experience with SaaS marketplaces or integration ecosystems

Robust understanding of channel partnerships and/or technology ecosystems

Experience supporting integration launches, joint solutions, or bundled offerings

Ability to translate product positioning into partner-facing GTM narratives

Experience designing partner-led events, field programs, or pipeline-focused GTM initiatives in a B2B SaaS environment

Strong cross-functional collaboration skills with Product, Sales, RevOps, and Partnerships

Nice-to-Have

Familiarity with MSP, IT, or developer-led partner models

Experience with PRM tools or partner portals

📌 Partner Marketer (Chennai)
🏢 SuperOps
📍 Chennai