ASG Eye Hospital is looking for a Paid Media Specialist with a proven track record in Google Lead Generation and Meta Ads (Facebook/Instagram). This individual will be responsible for managing high-budget campaigns, closely monitoring performance, and optimizing for maximum ROAS across multiple services and cities.
Key Responsibilities:
- Plan, launch, and manage performance marketing campaigns on Google Ads and Meta Ads Manager
- Focus on lead generation for healthcare services with high-quality targeting
- Monitor and optimize campaign performance to improve ROAS, CPL, and CTRs
- Work closely with creative and strategy teams to ensure ad creatives align with campaign goals
- Manage large monthly budgets across multi-location campaigns
- Analyze and present campaign data to internal stakeholders with actionable insights
- Develop full-funnel paid media strategies tailored to healthcare lead generation
Must-Have Skills:
- 4-6 years of hands-on experience in Google Ads & Meta Ads (Lead Gen focused)
- Strong understanding of campaign structures, audience segmentation, bidding strategies
- Experience with healthcare, multi-location brands, or similar high-conversion industries
- Solid analytical skills ability to work with GA4, CRM/Lead tracking systems
- Experience with tools like Google Tag Manager, UTM tracking, Zoho CRM
- Excellent communication and reporting skills -
Preferred Qualifications:
- Google Ads & Meta Blueprint Certifications (preferred)
- Experience working with agencies for large-scale brands
- Familiarity with CRM systems and integration with ad platforms