Job Title: Paid Media Executive Location: Mumbai (Work From Office Only)

Experience: 2–4 Years

Joining: Immediate Joiners Preferred

About the Role We are looking for a performance-driven Paid Media Executive with hands-on experience in managing campaigns across Meta, Google, LinkedIn, and other digital advertising platforms. The ideal candidate should have experience handling both D2C eCommerce and Lead Generation campaigns while delivering measurable business results.

Key Responsibilities

- Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
- Manage campaigns for both D2C brands and Lead Generation businesses.
- Handle campaign setup, audience targeting, budgeting, bidding strategies, and A/B testing.
- Optimize campaigns to improve ROAS, CPL, CPA, CTR, and overall campaign performance.
- Set up and manage Meta Pixel, Google Tag Manager, Google Analytics (GA4), Google Merchant Center, and conversion tracking.
- Create media plans, budget allocations, and forecasting for client campaigns.
- Conduct keyword research, audience research, competitor analysis, and campaign planning.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Collaborate with the creative, content,



and social media teams to develop high-performing ad creatives.
- Stay updated with platform changes, recent ad formats, AI tools, and digital marketing trends.
- Assist the Business Development team by providing paid media strategies and estimates for client pitches.
- Ensure campaigns are delivered within budget and achieve agreed KPIs.

Requirements
- 2–4 years of hands-on experience in Performance Marketing/Paid Media.
- Strong expertise in Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and GA4.
- Proven experience managing D2C eCommerce and Lead Generation campaigns.
- Experience with Google Search, Display, Shopping, Performance Max, YouTube, and Remarketing campaigns.
- Strong analytical skills with the ability to interpret campaign data and optimize performance.
- Experience with Pixel implementation, conversion tracking, and attribution.
- Excellent communication, presentation, and client management skills.
- Ability to manage multiple client accounts and work under deadlines.

Job Details
- Location: Mumbai
- Work Mode: Work From Office Only (No Hybrid / No Work From Home)
- Candidates: Mumbai-based candidates only
- Joining: Immediate joiners preferred

📌 paid media executive (Mumbai)
🏢 BW Media
📍 Mumbai