About The Company Zenwork Inc., the parent company of Tax1099, is a pioneering leader in digital tax compliance and regulatory reporting technology. Backed by Spectrum Equity, Zenwork has established itself as a trusted partner for businesses seeking efficient and reliable compliance solutions.

With over a decade of industry experience, Zenwork has empowered more than 500,000 businesses and 30,000 CPA firms across the globe to navigate complex regulatory landscapes with confidence. Our innovative platform leverages cutting-edge technology to streamline tax reporting processes, ensuring accuracy, security, and ease of use. Committed to continuous improvement and customer satisfaction, Zenwork strives to simplify compliance for organizations of all sizes, enabling them to focus on growth and strategic initiatives.

About The Role We are seeking a highly skilled and data-driven Paid Ads Analyst to join our dynamic marketing team in Hyderabad, India. This role is pivotal in driving our lead generation and customer acquisition efforts through strategic paid advertising campaigns.

The ideal candidate will have extensive experience managing digital campaigns across multiple platforms, particularly within the B2B SaaS sector targeting the U.S. market. You will be responsible for planning, executing, analyzing, and optimizing paid advertising initiatives to maximize ROI and support the company's growth objectives. This position offers an exciting opportunity to work in a fast-paced environment where your insights and expertise directly impact the company's success and expansion in the competitive SaaS landscape.

Qualifications The successful candidate will possess a minimum of five years of experience in paid media, digital advertising, or performance marketing, with a strong preference for those with B2B SaaS experience. Proficiency in managing campaigns on platforms such as Google Ads, LinkedIn Ads, and Meta Ads Manager is essential.





A thorough understanding of key campaign metrics, conversion tracking, and lead generation strategies is required. The candidate should be well-versed in analytical tools like Google Analytics, Excel or Google Sheets, and various reporting dashboards. Strong communication, problem-solving, and analytical skills are crucial for interpreting data and making data-driven decisions.

A bachelor's degree is mandatory, and certifications in relevant ad platforms will be considered a plus.

Experience working on U.S.-focused campaigns will give candidates an edge in understanding market nuances and audience behaviors.

Responsibilities

- Develop, implement, and manage paid advertising campaigns across platforms including Google Ads, LinkedIn Ads, Meta Ads, and other relevant channels to reach target audiences effectively.
- Monitor campaign performance continuously, analyzing metrics such as click-through rate (CTR), cost per lead (CPL), cost per acquisition (CPA), conversions, and return on ad spend (ROAS), and optimize campaigns accordingly.
- Conduct comprehensive keyword research, audience segmentation, bid management, and competitor analysis to enhance campaign efficiency and effectiveness.
- Collaborate closely with content, creative, and marketing teams to develop compelling ad copy, engaging creatives, and optimized landing pages that drive conversions.
- Execute A/B testing on various ad elements, including creatives, messaging, and targeting parameters, to identify best-performing strategies and improve overall campaign performance.




- Analyze campaign data, prepare detailed reports, and provide actionable insights and recommendations to stakeholders for continuous improvement.
- Manage advertising budgets efficiently, ensuring alignment with business objectives and acquisition targets, while maximizing ROI.
- Support the setup and maintenance of tracking, tagging, and attribution systems to ensure precise measurement of campaign effectiveness.
- Stay updated with the latest trends, platform updates, and industry best practices to ensure campaigns remain innovative and competitive.

Benefits

- Market-competitive salary package complemented by comprehensive benefits to support your well-being and professional growth.
- Opportunity to work with a talented, passionate, and innovative team dedicated to transforming digital compliance solutions.
- Dynamic work environment that encourages creativity, collaboration, and continuous learning, providing ample opportunities for career advancement.
- Be part of a mission-driven organization committed to simplifying compliance processes for businesses worldwide, offering meaningful and impactful work.
- Access to ongoing training and development programs to enhance your skills and stay ahead in the digital advertising landscape.

Equal Opportunity Zenwork Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other protected status under applicable law.

We believe that a diverse workforce fosters innovation and reflects the global communities we serve, and we are dedicated to providing equal employment opportunities to all candidates.

📌 Paid Ads Analyst (India)
🏢 AgileGrid Solutions
📍 India