About Oprata

We make Premium 925 sterling silver you never take off: waterproof, daily-wear, BIS-hallmarked jewellery, never seen before in India. Founded by a 20+ years Jewellery Industry veteran (ex-MMTC, launched Sanchi), we're building the category of premium daily-wear silver in India. 4.9★ Google rating, under 1% returns, under 5% RTO, 100%+ YoY growth. Bootstrapped, profitable and moving rapid. Available at oprata.in and across Myntra, Ajio, Flipkart and Amazon.

Role summary

You will own everything organic at Oprata — the growth we earn rather than pay for. That means our social media, our content & blog, our PR and earned media, guest posting, SEO, community seeding. Your job is to make Oprata discovered, trusted, and talked about and to turn that attention into organic sales, cheaper acquisition and a brand that compounds over time.

This is a hands-on builder's role. You will both strategize and create; plan the calendar, write the blog, pitch the journalist and community seeding. If you think in stories and systems, love owning a channel end-to-end, and measure yourself on real impact (traffic, trust, sales) rather than vanity metrics, this is a rare, wide-canvas role.

Key responsibilities

1. Social media (organic)

- Own the organic social strategy and content calendar (Instagram-led, plus YouTube, Pinterest and emerging platforms)
- Build and run a reels/content engine — concept, brief, shoot, edit, publish (hands-on)
- Grow reach that converts: community, saves, shares, DMs, profile traffic, and sales
- Amplify UGC and our 4.9★ real-customer story; carry the "real photos, no AI" and daily-wear-silver narratives
- Maintain a consistent, premium brand voice while riding trends appropriately

2. Content & blog writing (owned)

- Own the Oprata blog: plan, write, and publish SEO-optimised articles (styling guides, silver care, gifting, "how to build a stack," festival edits, buyer education)
- Turn our proprietary insights and story into content that ranks and earns links (e.g.



daily-wear-silver education, festival/consumption trends)
- Write and maintain website/collection copy, product storytelling, and email/newsletter content in partnership with the team
- Build a repeatable content production system and calendar

3. PR & earned media

- Own earned-media outreach: build and maintain a tight list of relevant journalists (D2C, business, marketing, lifestyle) and pitch story angles
- Draft and place press stories, founder bylines, and data-led PR (leveraging our growth story, founder pedigree, and "real photos, no AI" stance)
- Run reactive/newsjacking PR around silver-buying festivals (Dhanteras, Akshaya Tritiya) and relevant news moments
- Manage product seeding to editors, stylists, and gifting-guide writers to earn coverage and edit inclusion
- Support the founder's thought-leadership (LinkedIn, bylines, podcasts) — ghost-drafting, pitching, and scheduling

4. Guest posting & SEO-PR

- Identify and secure guest-posting and contributor opportunities on relevant publications and blogs to build authority and backlinks
- Own SEO-PR: prioritize coverage and placements that generate high-authority backlinks to oprata.in (the "hidden ROI" that lowers acquisition cost over time)
- Coordinate with any SEO effort on keyword-led content, internal linking, and on-page basics
- Track domain authority and backlink growth as a core outcome

5. Influencer / creator & community

- Run a nano/micro creator seeding program (gifting-first, product-cost budget) and affiliate content
- Build and nurture community across platforms; manage engagement, DMs, and brand conversations
- Partner with creators for collection launches (e.g. zodiac / stackable drops)

6. Cross-functional & measurement

- Feed winning organic content and angles to the performance team as paid creative
- Partner with design on brand assets and with ops/showroom for content moments
- Report on the metrics that matter: organic traffic, engagement quality, backlinks/domain authority, quality media placements, branded-search lift, and — above all — attributable organic sales

📌 Organic Marketing Lead (Social/Content/PR/SEO) (Noida)
🏢 Argento Aurum Private
📍 Noida