Responsible for planning and executing marketing and promotional campaigns for music releases across digital, broadcast, and on-ground platforms to enhance reach, engagement, and revenue.
Key Responsibilities: Plan and manage marketing campaigns for new and catalog music releases.
Coordinate with creative, digital, and PR teams for content creation, promotions, and publicity.
Drive digital campaigns on YouTube, OTT music apps, and social media platforms.
Handle influencer tie-ups, brand collaborations, and media partnerships.
Track campaign performance using analytics tools and optimize strategies.
Manage budgets, vendors, and overall campaign ROI.
Stay updated on music trends and competitor activities.
Skills & Competencies: Robust grasp of the Indian music industry and digital marketing tools.
Creative campaign ideation with data-driven decision-making.
Excellent communication, coordination, and analytical skills.
Ability to multitask under tight timelines.
Qualification & Experience: Graduate/Post-Graduate in Marketing, Media, or Communication.
5-8 years experience in music or entertainment marketing, with exposure to digital platforms.
📌 Music Marketing - Professional (Mumbai)
🏢 Ultra Media u0026 Entertainment
📍 Mumbai
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