– Performance Marketing Executive

Position Overview

We are seeking a results-driven Performance Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in paid media, lead generation, campaign optimization, and data analysis, with a strong focus on achieving business growth and maximizing return on investment (ROI).

Key Responsibilities

- Plan, launch, and manage paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, and other relevant platforms.

- Monitor and optimize campaign performance to achieve lead generation and revenue targets.

- Conduct audience research, competitor analysis, and market research to identify growth opportunities.

- Manage advertising budgets and ensure effective allocation of spend.

- Track, analyze, and report campaign performance using tools such as Google Analytics, Google Tag Manager, and Meta Business Manager.

- Perform A/B testing on ad creatives, copy, landing pages, and audience segments.

- Collaborate with designers, content creators, and sales teams to improve campaign effectiveness.

- Implement conversion tracking, Meta Pixel, and other analytics tools.

- Stay updated with the latest digital marketing trends, platform updates,



and industry best practices.

- Prepare weekly and monthly performance reports with actionable insights.

Key Result Areas (KRAs)

- Achieve monthly lead generation targets.

- Improve Return on Ad Spend (ROAS).

- Reduce Cost Per Lead (CPL) and Cost Per Acquisition (CPA).

- Increase conversion rates and campaign efficiency.

- Ensure accurate tracking and reporting of campaign performance.

- Contribute to overall business growth through data-driven marketing initiatives.

Required Skills

- Meta Ads Manager

- Google Ads (Search, Display, YouTube, Performance Max)

- Google Analytics 4 (GA4)

- Google Tag Manager (GTM)

- Meta Pixel & Conversion API

- Lead Generation & Conversion Optimization

- A/B Testing

- Audience Targeting & Segmentation

- Data Analysis & Reporting

- Excel / Google Sheets

- Budget Management

- Strong Communication & Problem-Solving Skills

Qualifications

- Bachelor's degree in Marketing, Business, or a related field.

- 1–3+ years of experience in Performance Marketing or Digital Marketing.

- Proven track record of managing successful paid advertising campaigns.

- Relevant certifications in Google Ads or Meta Blueprint will be an added advantage.

📌 Meta ads Specialist (Areekode)
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