Role & responsibilities

1. Digital Presence Audit & Management

- Conduct regular audits of all digital platforms, including:
- Hospital Website
- Practo
- Justdial
- Mobile App
- SEO Listings
- Other healthcare and business directories

- Ensure doctor profiles, department details, contact information, timings, locations, and service offerings are updated and accurate across all platforms.
- Identify discrepancies and coordinate with relevant stakeholders for timely corrections.

2. Agency Coordination

- Act as the primary liaison between internal teams and digital marketing agencies.
- Prepare and share briefs for social media creatives and campaigns.
- Coordinate reviews, approvals, and timely execution of digital deliverables.
- Monitor agency timelines and ensure adherence to brand guidelines.

3. Google Business Profile (GMB) Management

- Create, optimize, and maintain Google Business Profiles for doctors, departments, and hospital locations.
- Ensure accurate business information, services, images, and updates are published.
- Monitor reviews and coordinate responses where required.
- Improve local search visibility through profile optimization.

4. Meta Campaign Coordination

- Develop campaign briefs for Meta (Facebook & Instagram) advertising initiatives.
- Coordinate with agencies on campaign setup, creatives, audience targeting, and objectives.
- Track campaign execution and ensure timely reporting and optimization follow-ups.

5. Landing Page Development

- Create and coordinate content for campaign-specific landing pages.
- Prepare detailed briefs for designers, developers,



and agencies.
- Ensure content accuracy, SEO compliance, and alignment with campaign objectives.
- Coordinate testing and deployment of landing pages.

6. Digital Information Governance

- Ensure consistency and accuracy of hospital and doctor information across all online touchpoints.
- Maintain a centralized repository of digital assets, doctor details, and department information.
- Coordinate with medical, operations, and branding teams for updates and revisions.

Desired Skills & Competencies

- Solid understanding of digital marketing platforms and online business listings.
- Knowledge of SEO fundamentals and local search optimization.
- Experience working with digital marketing and creative agencies.
- Excellent coordination, communication, and follow-up skills.
- Ability to manage multiple projects simultaneously.
- Strong attention to detail and data accuracy.
- Basic understanding of Meta Ads, Google Business Profile, website content management, and healthcare marketing.

Preferred candidate profile

Preferred Qualification

- Graduate/Postgraduate in Marketing, Mass Communication, Digital Marketing, Business Administration, or related field.

Experience

- Executive: 1 to 3 years of relevant experience.
- Sr. Executive: 3 to 6 years of relevant experience in digital marketing coordination, brand management, or healthcare marketing.

- Interested candidates can share their CV along with their current CTC on whatsapp (phone hidden) ( Deepika Bhainsora) or mail at

[email protected]

📌 Executive /Sr. Executive _ Digital Coordination (Uttar Pradesh)
🏢 Sarvodaya Hospital
📍 Uttar Pradesh