Desired Competencies (Technical/Behavioral Competency)

Must-Have**

(Ideally should not be more than 3-5)

5+ years hands on experience implementing Adobe Analytics integration using Adobe Launch

- 5+ years of experience in technical analysis, design and development

- Experience with Adobe Target personalization

-Experience with AEP WebSDK Implementation

-Experience with Event Driven Data Layer

-Experience with Onetrust Cookie consent manager

- Expert in Adobes Marketing Cloud and product integration, especially around content management, analytics, segmentation, and targeting

- Experience with developing custom reports via Adobe Analytics

- Strong hands-on with advanced JavaScript, jQuery.HTML and CSS

- Experience debugging with browser developer tools, Adobe Analytics debugger and Observe Point

- Well versed with Adobe Analytics features (variable configurations, segments, VRS, classifications etc.)

- Document Solution Design Reference (SDR)

- Fluent in digital marketing terminology

- Strong understanding of SDLC





- Ability to manage a project from start to finish and on-time

- Highly organized and able to work on multiple projects/clients simultaneously

- Experience in Agile and Scrum methodologies

- Polished and confident communication and presentation skills (verbal and written) with an emphasis on client-facing situations

- Proficient in Microsoft Office (Microsoft Word, Excel, PowerPoint, SharePoint, Visio)

- Results driven and self-motivated

Valuable-to-Have(Ideally should not be more than 3-5)

Experience with CJA and AJO

-Knowledge of interactive marketing initiatives and terminology (Personalization, Paid Search, SEO, Affiliate, Comparison Shopping Engines, Email)

- Knowledge of social publishing and social listening products

- Experience with email campaigns

- Experience in Financial Services

- Experience using JIRA

📌 Adobe Analytics (Tamil Nadu)
🏢 Tata Consultancy Services
📍 Tamil Nadu