Pega Next-Best-Action (NBA) Designer to design, configure, and optimize customer engagement strategies using the Pega Customer Decision Hub (CDH) platform. The role involves developing personalized customer journeys, decision strategies, adaptive models, and real-time interaction management solutions to enhance customer experiences and business outcomes.
Required Skills
- Pega Customer Decision Hub (CDH)
- Pega Next-Best-Action Designer
- Decision Strategies
- Customer Engagement Policies
- Adaptive Decisioning
- Predictive Analytics
- Real-Time Interaction Management (RTIM)
- Customer Journey Design
- Business Rules Configuration
- Data Flows and Decision Flows
- Pega Application Development
- Case Management Fundamentals
Key Responsibilities
- Design and implement Next-Best-Action strategies using Pega Customer Decision Hub (CDH).
- Configure customer engagement policies, contact policies, and arbitration rules.
- Develop and maintain decision strategies, actions, treatments, and propositions.
- Build adaptive models and predictive analytics models for customer targeting.
- Design omni-channel customer engagement solutions across web, mobile, email, SMS, and call center channels.
- Collaborate with business stakeholders to define customer engagement requirements.
- Configure real-time decisioning and personalization capabilities.
- Analyze campaign performance and optimize decision strategies.
- Integrate Pega CDH with enterprise systems and external data sources.
- Support testing, deployment, and production issue resolution.
- Ensure adherence to Pega best practices and design standards.