As the sole marketer at company, you will be responsible for the end-to-end ideation, planning, and execution of all marketing activities. If you're someone who thrives in a fast-paced environment, knows how to get things done, and can wear multiple hats—from strategy to execution—this role is for you.
Key Responsibilities:
- Marketing Strategy & Planning
- Create and manage a monthly/quarterly marketing planner aligned with business goals.
- Ideate marketing campaigns that resonate with our B2B audience.
- Content Creation & Execution
- Write compelling content for social media, website, blogs, emailers, and more.
- Own the publishing calendar and ensure consistent execution.
- Cross-functional Coordination
- Work with our design team to get visual assets created.
- Liaise with internal stakeholders to gather inputs and approvals.
- Platform Management
- Handle end-to-end posting on LinkedIn, Instagram, Facebook, and other platforms.
- Keep our website content updated and SEO-optimized.
- Collaborate with developers or use CMS tools to implement content updates.
- Performance Tracking
- Track campaign performance and suggest optimization strategies.
- Stay on top of marketing trends and competitors.
Who You Are:
- A self-starter with a bias for action – you don’t wait for instructions, you create opportunities.
- Street-smart and resourceful – you can find solutions even with limited resources.
- Solid understanding of digital marketing basics – from content to SEO.
- Excellent communicator – both in writing and verbally.
- Comfortable juggling multiple tasks and wearing multiple hats.
- Proficient in tools like Canva, Google Analytics, basic SEO tools, and scheduling tools (e.g., Buffer, Hootsuite).
Good to Have:
- Basic knowledge of HTML/CMS platforms (WordPress, Webflow, etc.)
- Prior experience in a startup or solo marketing role.
- Familiarity with B2B SaaS or loyalty tech space.
📌 Marketing Manager (Kolkata)
🏢 RECEX
📍 Kolkata
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