Qualification

Marketing Manager (College Branding & Digital Marketing)

- Masters / Bachelor’s degree in Marketing, Business Administration, Management, Commerce, Mass Communication, or a related field.

- MBA with specialization in Marketing is preferred.

- Certification or knowledge in Digital Marketing, Social Media Marketing, SEO, Google Ads, Meta Ads, Content Marketing, and Branding is an added advantage.

- Proficiency in MS Office, Canva, CRM tools, and digital marketing platforms.

- Excellent communication, presentation, and analytical skills.

Eligibility Criteria

- Minimum Graduate/Postgraduate qualification from a recognized university.

- Experience in college branding, admissions marketing, digital marketing, public relations, or business development is preferred.

- Solid communication skills in English and the local language.

- Ability to plan and execute marketing campaigns independently.

- Leadership and team coordination skills.

- Creative thinking and problem-solving ability.

- Willingness to travel for admission campaigns, school visits, exhibitions, and promotional events.

Roles and Responsibilities (College Branding, Digital Marketing & Overall Planning)College Branding

- Develop and strengthen the overall brand image and reputation of the institution.

- Plan branding strategies for admissions, academic achievements, placements, events, and institutional activities.

- Ensure consistent use of the college logo, design,



and communication across all platforms.

- Coordinate with departments for promotional content, success stories, and achievements.

- Build relationships with schools, coaching centers, alumni, media, and community organizations.

Digital Marketing

- Manage the official website, social media accounts, and online campaigns.

- Create and publish engaging content including posters, videos, reels, testimonials, and event updates.

- Plan and execute Google Ads, Facebook/Instagram Ads, and other digital advertisements.

- Monitor SEO and improve online visibility of the institution.

- Track digital campaign performance and generate analytical reports.

- Respond to online inquiries and support admission lead generation activities.

Overall Marketing & Planning

- Prepare annual and monthly marketing plans aligned with admission targets and institutional goals.

- Coordinate admission campaigns, education fairs, school visits, seminars, and outreach programs.

- Work closely with management, admission teams, and academic departments.

- Plan marketing budgets and optimize promotional expenses.

- Analyze competitor institutions and market trends.

- Develop strategies to improve student enrollment, engagement, and retention.

- Prepare reports and presentations for management review.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Marketing Manager (Kochi)
🏢 Jai Bharath College of Management and Engineering Technology
📍 Kochi