04 Aug
|
High Note by Pravaah Hospitality
|
Mumbai
04 Aug
High Note by Pravaah Hospitality
Mumbai
The Role
We are looking for a creative, sharp, and commercially minded Marketing Manager to lead all brand, digital, influencer, and experiential marketing initiatives. Working closely with the General Manager, your key mandate will be creating brand awareness, driving consistent footfallswith a sharp focus on boosting weekday trafficand establishing High Note as the go-to spot for both retro music lovers and corporate social gatherings in Mumbai.
Key Responsibilities
1. Weekday Footfall & Campaign Strategy
- Weekday Campaign Design: Conceptualize and run targeted promotions to boost footfall for early evening programs (High Time happy hours) and weekday IPs (Unplugged Wednesdays, Side A / Side B listening sessions).
- Corporate & B2B Marketing: Create marketing collateral, digital decks, and promotional offers aimed at corporate hubs across BKC, Bandra, and Lower Parel.
- Influencer & Community Outreach: Build relationships with key lifestyle, music, and food influencers, as well as local culture communities (e.g., listening clubs, vinyl communities) to drive organic advocacy.
2. Digital Marketing & Content Creation
- Social Media Management: Oversee content strategy, grid aesthetics, copy, and posting schedules across Instagram and other social channels, capturing the retro, high-fidelity music vibe of the venue.
- Performance Marketing Support: Coordinate with digital agencies/freelancers for hyper-local targeted ads focusing on the Bandra/BKC radius.
- Event Coverage: Capture real-time stories, artist highlights, and guest experience moments during weekend gigs and special events.
3. PR, Events & Brand Partnerships
- Brand Collaborations:
Partner with lifestyle, beverage, and music brands for co-hosted events, product launches, and exclusive pop-ups.
- PR & Media: Manage press releases, listings in local event guides (LBB, Mumbai Foodie, What's Hot, etc.), and media coverage for venue IPs and special gigs.
- In-Venue Branding: Ensure all physical touchpointstent cards, menus, signage, and postersalign with brand aesthetics and current promotional pushes.
Key Performance Indicators (KPIs)
- Weekday Reach & Conversions: Measurable increase in reservations and table bookings for MondayThursday IPs and High Time slots.
- Social Engagement & Growth: Growth in relevant local follower base, engagement rates, and footfall driven via social media campaigns.
- Brand Visibility: Number of successful influencer activations, media features, and brand partnerships secured monthly.
Candidate Profile & Requirements
- Experience: 3–6 years of marketing experience in premium F&B;, nightlife, lifestyle brands, or boutique creative agencies in Mumbai.
- Skills: Strong grasp of social media strategy, content creation, copywriting, influencer management, and event promotion.
- Industry Networks: Existing connections with local lifestyle influencers, media publications, PR contacts, and event curators in Mumbai.
- Brand Sensitivity: Deep appreciation for music culture, retro aesthetics, and curated guest experiences.
- Preferred: Female candidate with strong interpersonal, networking, and creative direction skills.
Compensation Package
- Competitive fixed salary + performance bonuses tied to campaign-driven footfall and sales targets.
Perks and advantages
Performance bonus
📌 Marketing Manager (Mumbai)
🏢 High Note by Pravaah Hospitality
📍 Mumbai