Medicine was never made for pets. It was adapted for them.

Almost everything treating your dog or cat today started as a human formulation, repurposed and repackaged for animals as an afterthought. Tail Healthcare exists to change that: we build pharma-grade healthcare made for pets from the ground up, not borrowed from the human aisle.

That's a real starting point for a brand. We're looking for the person who will build it.

The Rol eThis is the person who owns marketing at Tail Healthcare, full stop. You'll shape how people feel about this brand before they ever open the packaging: what it looks like, sounds like, stands for, and how it shows up everywhere from a vet's counter to a pet parent's Instagram feed

.Brand is the job. Building trust, recognition, and love for Tail Healthcare is what you're here to do, starting from the real thing that makes this brand worth building: medicine actually made for pets, not adapted for them. Performance marketing is your second instrument, the thing you use to turn that brand equity into real, measurable growth, not a separate job running in parallel

**.

What You'll O**

wnBrand building, your main foc

- usDefine what Tail Healthcare looks, sounds, and feels like, and make that identity impossible to confuse with anyone else's in the catego
- ryBuild presence everywhere pet parents and vets actually are: social, content, D2C, marketplaces, vet clinics, pet stores, packaging, events, on-ground momen
- tsTurn trust and credibility into a creative advantage. In pharma, safety and efficacy aren't boring compliance points, they're the sto
- ryBuild real relationships with vets, pet influencers, clinics, and pet communities so they choose to champion the brand, not just stock




- itGuard brand consistency across every single touchpoint, from a product label to a paid
- adTrack brand health, not just performance dashboards: are people recognizing us, remembering us, recommending

**us

Performance marketing, your second le**

- verRun paid campaigns across social, search, and marketplaces that convert brand attention into gro
- wthOwn the full funnel, awareness through conversion, in lockstep with brand work rather than off to the side of
- itBuild tracking and attribution so every rupee spent maps to a explicit outcome: CAC, ROAS,
- LTVTest relentlessly. Creative, targeting, channel mix, all of
- itDecide how budget splits between brand and performance, and be able to defend that call with real numb

**ers

What You B**

- ring5-8 years in brand marketing, with growth outcomes you can point to and explain, not just campaigns you
- ranProof you can build a brand across both online and offline channels. This role lives in both wo
- rldsEnough performance marketing fluency to run and read paid campaigns yourself, even if brand is where you're stron
- gestExperience in healthcare, pharma, D2C, or another category where trust is the product, is a big
- plusAn appetite for ownership. You'll be building the marketing function, not slotting into one that already ex
- istsSharp writing, sharp instincts, and an eye for a brand that stays consistent under pres

**sure Why This Is Worth Your Next Few**
- YearsYou get to build the brand from the ground up, not inherit one that's alread
- y setThis isn't a local growth mandate. The ambition is a global pet health brand, and you'd be shaping what that looks like from an early
- stageYou'll work directly with leadership, with real influence over brand and growth decisions from da

y one

📌 Marketing Lead (Bengaluru)
🏢 tail healthcare
📍 Bengaluru