Role & responsibilities

We are seeking a creative and detail-oriented Marketing Lead with a strong focus on content creation and design. This role requires a versatile individual who can develop and execute marketing strategies while also possessing the hands-on skills to create compelling presentations, flyers, and other marketing materials. The ideal candidate will be a data-driven marketer with a proven track record of success in B2B/B2C marketing, depending on the company's focus.

Key Responsibilities:

- Marketing Strategy & Planning:
- Develop and execute comprehensive marketing plans aligned with business objectives.
- Conduct market research, competitive analysis, and identify target audiences.
- Define marketing KPIs and track campaign performance.
- Content Creation (Hands-on):
- Develop and write engaging content for various marketing channels (website, blog, social media, email campaigns, brochures, etc.).
- Create compelling presentations for sales pitches, conferences, webinars, and internal communications.
- Write and edit marketing copy that is explicit, concise, and persuasive.
- Design & Visuals (Hands-on):
- Design visually appealing marketing materials, including flyers, brochures, social media graphics, website banners, and email templates.




- Ensure brand consistency across all design elements.
- Manage relationships with external designers or printers, as needed.
- Digital Marketing (Support):
- Support SEO/SEM campaigns, social media marketing, email marketing, and website analytics.
- Collaborate with digital marketing specialists to optimize online campaigns.
- Traditional Marketing (If relevant):
- Support traditional marketing activities, such as print advertising or event planning.
- Brand Management:
- Maintain brand consistency across all marketing channels.
- Develop and execute brand building initiatives.
- Collaboration:
- Work closely with sales, product development, and other teams to ensure marketing alignment.

Qualifications:

- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
- 3+ years of experience in marketing, with a demonstrable focus on content creation and design.
- Proven track record of creating effective marketing materials (portfolio required).
- Strong writing, editing, and communication skills.
- Proficiency in design software (e.g., Adobe Photoshop, Illustrator, InDesign, Canva).
- Familiarity with marketing principles and best practices.
- Ability to work independently and as part of a team

📌 Marketing Lead/ Manager (Secunderabad)
🏢 Ideyalabs Tech
📍 Secunderabad