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Key Roles & Responsibilities:

1. Lead Generation

- Generate Leads from Digital Marketing, Channel Partners & from various Offline Campaigns.
- Manage online listings on real estate portals (99 Acres, Magic Brics, and Housing.com)

1. Marketing Campaign Management:

- Plan and execute Marketing campaigns, property exhibitions and Promotional events.
- Coordinate with creative teams for brochures, hoardings, banners and digital creatives.

1. Channel Partner / Broker Management:

- Develop and Maintain relationships with real estate brokers and channel partners.
- Conduct broker meetings and project presentations.

1. Market Research:

- Study Competitor Projects, pricing and Market trends.
- Provide feedback to management for pricing strategy and marketing improvements.

1. Digital Marketing Coordination:

- Manage project Social Media pages, website updates, increase followers and drive engagement.
- Coordinate with digital marketing agencies for optimize website content,



property listings, landing pages for better visibility, lead campaigns and promotions.
- Oversee ORM (online reputation management) and respond to online queries.

1. Reporting:

- Prepare daily / weekly reports of the quality of leads.
- Track and analyze marketing campaign performance and Lead conversion rates.

1. Branding & Promotion:

- Ensure proper branding at site location, hoardings and promotional materials.
- Maintain Project Visibility in the market.

Skills Required

- Solid understanding of Digital Marketing.
- Proficiency in social media management and online ads management.
- Good communication and presentation skills.
- Ability to analyze marketing data and optimize campaigns.
- Working knowledge of CRM tools.
- Basic knowledge of Canva will be an added advantage.

📌 Marketing Executive (Kolkata)
🏢 RECEX
📍 Kolkata