About the Role

SIONIQ is looking for a dynamic and people-focused Marketing Executive – CRM to bridge the gap between the sales pipeline and long-term client relationships.

This role goes beyond conventional CRM data management. You will serve as a key point of contact between SIONIQ and its client base, nurturing relationships from the initial demo through deal closure and post-go-live engagement. You will work closely with the Sales, Marketing, and Product teams to ensure clients remain engaged, informed, and connected with the SIONIQ brand.

Key Responsibilities

1.

Client

Database &

- CRM Management

- Maintain and update client records received from the Sales team.

- Track pipeline stages, including demos scheduled, demos completed, negotiations, and closed deals.

- Ensure accurate, up-to-date CRM data with zero duplication.

- Monitor data quality and maintain complete client engagement histories.

2. Email &

- WhatsApp Campaigns

- Plan and execute structured outreach campaigns for product updates, new feature launches, company milestones, and brand communications.

- Manage campaign calendars and track open and response rates.

- Optimize communication based on client segments and campaign performance.

3.

Exhibition Lead

Nurturing

- Follow up with prospects and leads generated through SIONIQ exhibitions and events.

- Build relationships through timely and personalized communication.

- Move qualified prospects into the active sales pipeline.

- Maintain dedicated trackers with complete lead engagement history.

4.

Social

Media &

- Content Distribution

- Coordinate with the Marketing team to receive promotional and branding content.

- Distribute relevant content to the client database through Email and WhatsApp.





- Ensure consistent communication aligned with broader brand campaigns.

5.

Sales

Follow-Up &

- Coordination

- Act as the coordination layer between clients and the Sales team.

- Follow up regularly with sales representatives regarding client updates.

- Identify and flag stagnant deals or inactive leads.

- Ensure no potential lead goes cold.

- Escalate high-priority updates and concerns to the Sales Head proactively.

6. Post-Go-Live Feedback Collection

- Connect with clients after product go-live to collect structured feedback.

- Gather insights on implementation experience, product performance, and overall satisfaction.

- Prepare actionable feedback reports for Sales, Product, and Support teams.

7.

Client

Relationship &

- Brand Building

- Build warm, professional, and consistent relationships with clients.

- Maintain meaningful communication beyond transactional sales interactions.

- Engage with clients on relevant updates and milestones.

- Contribute to long-term relationships that encourage referrals, renewals, and brand advocacy.

8. Exhibition &

- Event Participation

- Represent SIONIQ professionally at exhibitions, trade shows, and company events.

- Engage with walk-in prospects and capture lead information systematically.

- Be willing to travel domestically for exhibitions, events, and client visits as required.

9. Reporting &

- Analytics

- Prepare daily, weekly,



and monthly reports for the Sales Head.

- Track campaign performance, client engagement, pipeline updates, and key observations.

- Use CRM dashboards to identify trends, concerns, and opportunities.

10.

Sales Activity

Tracking

- Maintain visibility into client accounts actively managed by the Sales team.

- Cross-check CRM records against Sales team inputs.

- Identify discrepancies, missing information, data gaps, and inactive accounts.

- Ensure timely updates and accurate sales activity tracking.

Qualifications &

- Requirements

- Bachelor's degree in Business Administration, Marketing, Communications, or a related field.

- 3–6 years of experience in CRM management, Marketing, client servicing, or related roles.

- Hands-on experience with CRM platforms such as Zoho CRM, HubSpot, Salesforce, or equivalent.

- Experience with email campaign tools such as Mailchimp or Zoho Campaigns is preferred.

- Knowledge of WhatsApp Business API is an added advantage.

- Comfortable with MS Excel, Google Sheets, data entry, and MIS reporting.

- Robust verbal and written communication skills in English.

- Regional language proficiency is preferred.

- Willingness to travel domestically for exhibitions, events, and client visits.

Key Skills

- CRM Management – Zoho / HubSpot / Salesforce

- Email &
- WhatsApp Campaign Management

- Lead Nurturing &

- Pipeline Tracking

- Client Communication &

- Relationship Management

- MS Excel / Google Sheets / MIS Reporting

- B2B Communication &

- Brand Representation

- Social Media Content Distribution

- Follow-Up Systems &

- Calendar Management

- Post-Sales Feedback Collection

- Cross-Functional Team Coordination

📌 Marketing Executive – CRM (Hyderabad)
🏢 SIONIQ
📍 Hyderabad