Key Responsibilities:

- Develop a go-to-market plan for business launch, including budget, forecast, efficiency targets, and channel and partner selection.
- Analyse brand positioning and consumer insights to own growth marketing strategy and inform customer-facing experience across acquisition and retention.
- Build dashboards to measure and share results on business-critical KPIs such as volume, CAC, retention, and LTV/payback; track achievement of weekly and monthly KPIs.
- Post-launch, design and implement optimization tests across the end-to-end customer funnel, from acquisition through lifecycle retention.
- Develop and drive lifecycle retention programs, including transactional messaging, trigger programs, and large-scale campaigns.
- Partner with cross-functional teams including product and creative to develop advertising assets, landing pages, emails,



and reporting for program management.
- Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.
- Collaborate with functional partners to forecast and plan company revenue growth.

Required Qualifications & Skills:

- 8-10+ years of prior experience in marketing strategy.
- Experience driving engagement on social or internal platforms and creating event calendars and engagement campaigns.
- Robust problem-solving skills, ability to break down complex problems and create structure from scratch.
- Demonstrated proactive communication skills and experience handling multiple stakeholders.

📌 Marketing Director (Bengaluru)
🏢 Newton School
📍 Bengaluru