Responsibilities:

- Develop and execute comprehensive marketing communications strategies to effectively promote our brand and products across diverse channels.
- Lead and mentor a team of marketing professionals, fostering collaboration and innovation within the team.
- Drive the development and implementation of performance marketing campaigns to achieve business objectives, including lead generation,

customer acquisition, and brand awareness.

- Oversee and optimize SEO and SEM strategies to improve search engine rankings and increase organic traffic.
- Create captivating television commercials and digital videos that resonate with the target audience and effectively convey the brand's message.
- Plan and execute content marketing initiatives to establish thought leadership, engage the audience, and drive customer engagement.
- Utilize marketing and consumer research insights to inform and enhance marketing strategies, ensuring they resonate with target demographics.
- Develop and deploy integrated marketing communications that align with brand messaging across all touchpoints, including traditional and digital media.
- Collaborate with cross-functional teams to ensure consistent messaging and brand representation.
- Monitor industry trends and competitive landscape to identify opportunities and adjust strategies accordingly.
- Analyze and report on the effectiveness of marketing campaigns using relevant metrics and KPIs.
- Manage budgets effectively, ensuring maximum return on investment for marketing initiatives.




- Cultivate and maintain relationships with external partners, agencies, and media outlets.
- Stay up to date with the latest marketing technologies and trends to drive innovation and continuous improvement.

Qualifications:

- MBA from a premier institute in Marketing, Communications, Business, or a related field.
- Over 10 years of proven experience in marketing communications, with a strong focus on digital marketing, performance marketing, SEO, and SEM.
- Exceptional communication, interpersonal, and leadership skills.
- Proficiency in utilizing digital marketing tools, analytics platforms, and content management systems.
- Strong analytical mindset with the ability to interpret data and make data driven decisions.
- Previous experience in content marketing, including content creation and distribution.
- Demonstrated success in leading and managing marketing teams.
- Creative thinker with the ability to develop cutting-edge marketing strategies.
- Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
- Adept at fostering collaboration and maintaining effective relationships with internal and external stakeholders.
- Knowledge of industry best practices, trends, and emerging technologies in marketing communications.
- Well-equipped in marketing and consumer research methodologies, with the ability to drive insight-driven marketing strategies.

Experience: 9-15 years

Education: MBA

Industry: Manufacturing

Location: Pune

📌 Marketing Communications (Pune)
🏢 Value1
📍 Pune