We are looking for a Marketing Coordinator with hands-on experience in digital marketing, campaign execution, and content creation. The role focuses on managing social media activities, coordinating marketing campaigns, supporting website content updates, and ensuring brand-aligned communication across platforms. The candidate must be organised, detail-driven, and comfortable working in a structured, process-oriented marketing workplace.

Key Responsibilities

Marketing and Content Creation:

- Create clear, engaging content for social media posts, marketing campaigns, website pages, blogs, and email communication.

- Develop and edit basic graphics, creatives, and visual assets using tools such as Canva or similar.

- Support website updates by adding new content, coordinating with designers/developers, and ensuring accurate and SEO-friendly publishing.

- Assist in preparing marketing materials, presentations, and digital assets aligned with the brand guidelines.

Campaign & Social Media Management:

- Plan, schedule, and publish posts across platforms such as LinkedIn, Facebook, Instagram, and other relevant channels.

- Assist in creating and executing digital marketing campaigns, including LinkedIn ads, boosted posts, and basic paid promotions.

- Track performance metrics for campaigns and social media activities, and document insights for optimisation.

- Maintain a structured posting workflow and ensure timely execution of planned activities.

- Work with the graphic design team to ensure all campaign visuals are brand-consistent and delivered on time.

Website & Digital Operations:

- Coordinate website content updates, including service pages, banners, blog uploads, and product details.

- Support basic SEO tasks such as keyword placement, on-page updates, and content optimisation.





- Work with internal or external teams to ensure website visuals and communication match brand standards.

- Maintain organised digital asset libraries, ensuring all marketing files are updated and properly archived.

Strategic Marketing and Coordination:

- Conduct basic market and competitor research to support campaign planning and content strategy.

- Assist in organising webinars, virtual events, and promotional programs.

- Follow standard operating procedures for all marketing tasks, ensuring proper documentation and approval processes.

- Collaborate with internal teams to maintain brand consistency across communications and campaigns.

Requirements

Education:

Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.

Experience:

2–5 years of experience in digital marketing, social media management, or content creation (experience in IT, technology, or cloud services is an advantage).

Technical Skills:

- Hands-on experience with Canva or similar graphic design tools.

- Familiarity with social media platforms, ad managers (especially LinkedIn), and basic digital marketing tools.

- Good understanding of website content updates; exposure to website builders is a plus.

- Prior experience with ZOHO applications for marketing is an added advantage

Soft Skills:

- Strong communication skills (written and verbal).

- Good organisational and multitasking abilities.

- Attention to detail with a process-oriented working style.

- Ability to track metrics and interpret basic marketing performance data.

Benefits

What We Offer

- Opportunity to work with a leading cloud service provider.

- Hands-on learning and growth opportunities in digital and brand marketing.

- Competitive salary and benefits.

- A friendly and supportive work environment.

📌 Marketing Coordinator (Bidhannagar)
🏢 Diadem Technologies
📍 Bidhannagar