Key Responsibilities:

Account Research & Enrichment

- Identify ICP-fit (Ideal Customer Profile) companies and develop complete company profiles including industry, size, revenue, region, and subsidiaries.
- Validate and enrich firmographic information using reliable data sources such as web research, databases, and reports.

Contact Research & Profiling

- Enrich contact records with accurate and complete data including Name, Email, Phone, Title, LinkedIn URL, Location, Department, and Seniority.

Marketing Database Hygiene & Audits

- Conduct regular audits to identify data gaps, duplicates, and outdated information in CRM or marketing automation tools.
- Execute batch updates and enrichment workflows for large datasets using manual or automated methods.
- Standardize and normalize fields to ensure alignment with lead scoring and routing systems.

Data Uploads & CRM Quality Control

- Perform quality control checks before uploading datasets into Salesforce or HubSpot.
- Maintain audit logs to track data accuracy, completeness, and consistency.




- Prepare reports and dashboards to communicate key data quality metrics and insights.

Requirements:

- Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
- 1–2 years of experience in Market or Contact Research, Data Mining, or Marketing/Sales Operations.
- Strong understanding of secondary research methodologies and web-based data mining.
- Proficiency in Excel or Google Sheets (pivot tables, vlookups, and data formatting).
- Hands-on experience with tools such as ZoomInfo, LinkedIn Sales Navigator, Apollo, or Clearbit.
- Familiarity with CRM (Salesforce) and/or Marketing Automation tools (HubSpot) is a plus.
- Robust attention to detail with a focus on accuracy, consistency, and data governance.

Nice to Have:

- Experience working in B2B SaaS or HR Tech environments.
- Exposure to ICP-based segmentation and persona mapping.
- Basic knowledge of SQL or VB Scripts.

📌 Marketing and Research Analyst (Secunderabad)
🏢 Phenom People
📍 Secunderabad