- Support on Key Accounts Strategy Development
- Support implementation of Key Account strategy for USL
- Responsible for delivery of Key Account Sales Target
- National Key Accounts Support to Regional Key Accounts Delivery
- Recommend terms of trade and contracts for national key accounts and
- identify relationships
- Support execution of all National and Regional Agreements, including development through the
- regional category of national chains; Partner in negotiating trading terms, managing trade spending and sales forecast, as well as perform promotional planning and business review
- Prepare annual/quarterly activity calendar for Key Account Programs – National or Regional
- Support current products launch and ensure generation of trials for the brands – collaborate
- with Brand Teams
- Prepare training calendar – brand trainings, perfect serve communication, bar academy etc.
- for Key Account personnel
- Customer Marketing Initiatives in Key Accounts
- Work with internal partners to implement sales, merchandising and promotional
- strategies to accomplish business goals and achieve sales targets
- Monitor competitor activities and leverage industry best practices in Key Accounts,
- conduct shopper in sighting studies in sync with Marketing and Customer Marketing teams
- Vendor management with respect to selecting and evaluating vendors, manage key relationships
- Manage inter-functional process & relationship for seamless execution – interface for Key
- Accounts with Regional Sales, Channel, Customer Marketing and Brand teams
Experience / Skills Required
Qualification: MBA with Marketing Specialization (tier I / II institute)