Job Purpose To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories

Principal Accountabilities

- Design effective & efficient ways along with the agency partners to measure & track brand performance
- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
- Work closely with the brand team & leverage insights to drive business growth
- Identify recent & effective ways of testing concepts, products & communication
- Evaluate & pilot recent tools & agencies esp. in the digital space
- Leverage internal monitoring tools to derive insights
- Triangulate multiple data sets to identify trends and early indicators of brand/product performance
- Operating Network
- Internal
- R&D;
- Consumer Insights Manager
- PD Manager
- Brand Managers
- Finance Team
- External
- Market Research Agencies





Role Requirements / Specifications

MBA (Marketing) with minimum 4-5 years' experience in qualitative/quantitative research. Should have significant knowledge on basic statistics

Knowledge & Skills

- Business Understanding
- Knowledge of market research methodology and tools
- Basic knowledge of statistics
- Knowledge of consumer understanding and behaviour

Skills
- Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) Influencing skills; Should be a great team player

Interview Competencies
- Adaptability, Change Management, Emotional Stability & Maturity, Interpersonal and Relational Skills

📌 Manager - Consumer Insights (Kolkata)
🏢 ITC
📍 Kolkata