Company Description

About the company: 4 Years

Mumbai.

Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods,

OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record.

Overview

Responsibilities:

- Leverage prior experience working with media agencies, trading desks, or programmatic technology partners to drive campaign success and strategic programmatic initiatives.
- Lead end-to-end campaign execution across major local DSPs and programmatic platforms,

ensuring best practices in setup, optimization, and measurement.

- Utilize in-depth knowledge of DSP and exchange economics to negotiate trading benefits,

secure preferred deals, and optimize buying efficiency.

- Maintain and grow relationships with key local publishers, data partners,



and programmatic product vendors to unlock unique media opportunities and audience insights.
- Apply deep understanding of programmatic trading models (open auction, PMPs, preferred deals, programmatic guaranteed) to balance advertiser performance goals with publisher monetization strategies.
- Translate complex programmatic and adtech concepts into easy, non-technical language for clients and internal stakeholders—e.g., explaining cookie syncing, lookalike modeling, or identity graphs in a clear, relatable way.
- Manage and mentor the team, overseeing their performance and development.

Qualifications

Required Experience:

- 4+ years of digital media experience, preferably in a media agency or trading desk.
- Proficient in Google Marketing Platform (DV360, Campaign Manager, GA360).
- Hands-on expertise with leading AdTech and MarTech platforms.
- Experience in programmatic strategy, client decks, and new business pitches.
- Strong understanding of programmatic platforms and campaign execution.
- Strategic mindset with a focus on scaling existing business.

📌 Manager - Biddable Media (Mumbai)
🏢 PUBLICIS GROUPE
📍 Mumbai