- Develop and execute comprehensive marketing strategies to increase mall footfall, customer engagement, and brand awareness.
- Plan and implement integrated marketing campaigns across digital, print, radio, outdoor media, influencer marketing, and in-mall branding.
- Conceptualize and execute seasonal campaigns, festivals, promotional events, exhibitions, and customer engagement activities.
- Collaborate with Leasing, Sales, and Operations teams to align marketing initiatives with business objectives.
- Build and maintain strong relationships with retail brands and tenants for joint marketing initiatives and promotional campaigns.
- Increase tenant participation in mall marketing activities to drive store-level sales.
- Lead the planning and execution of entertainment events, activations, celebrity appearances, and experiential marketing programs.
- Manage the mall's digital presence, including social media platforms, website, online campaigns, and content strategy.
- Monitor campaign performance using marketing analytics and prepare ROI reports with actionable insights.
- Develop, manage, and optimize the annual marketing budget while ensuring costeffective utilization of resources.
- Coordinate with creative agencies, media houses, event partners, PR agencies, and vendors for timely execution of campaigns.
- Ensure brand consistency across all marketing communication and customer touchpoints.
- Conduct market research, competitor analysis,



and consumer trend studies to identify innovative marketing opportunities.
- Lead, mentor, and develop the marketing team to achieve organizational and departmental objectives.
- Prepare presentations and marketing proposals for prospective brands, business partners, and management.

Desired Candidate Profile

- MBA/PGDM in Marketing or equivalent professional expertise.
- 8–10+ years of experience in Mall Marketing, Retail Marketing, Shopping Centre Marketing, or Commercial Real Estate Marketing.
- Excellent presentation, negotiation, and stakeholder management skills.
- Strong knowledge of digital marketing, branding, social media marketing, and event management.
- Proven experience in planning and executing high-footfall campaigns and promotional activities.
- Solid analytical skills with experience in campaign performance tracking and ROI analysis.
- Ability to manage multiple projects and work effectively with cross-functional teams.
- Strong leadership, communication, and team management capabilities.

Required Skills

- Mall Marketing Strategy
- Brand Management
- Retail Marketing
- Customer Engagement
- Digital Marketing
- Social Media Marketing
- Event & Activation Management
- Marketing Budget Management
- Campaign Planning & Execution
- Tenant Relationship Management
- Vendor & Agency Management
- Market Research & Consumer Insights
- Presentation & Negotiation Skills
- Leadership & Team Management
- Marketing Analytics & ROI Tracking

📌 Mall Marketing Head (Delhi)
🏢 Mepa2z
📍 Delhi