04 Aug
|
upGrad
|
Karnataka
Role Overview
Own and govern upGrad's Alumni Community across the Alumni Portal, LinkedIn, and WhatsApp keeping alumni engaged, active, and well-moderated, while driving measurable growth, participation, and advocacy for the brand.
Key Responsibilities
- Govern and moderate the Alumni Portal, LinkedIn community, and WhatsApp groups set guidelines, resolve escalations, keep channels healthy and on-brand.
- Drive Alumni Portal engagement and build-out own adoption initiatives (directories, gamification, badges, leaderboards), define the feature roadmap with Product/Tech, and turn the portal into alumni's go-to hub.
- Own the content & engagement calendar: discussions, polls, spotlights, AMAs, and announcements across all three channels.
- Plan and host alumni events, webinars, and networking sessions (virtual & in-person).
- Drive member growth and retention via onboarding, referral loops, and re-engagement of dormant alumni; nurture alumni advocates/ambassadors.
- Partner with Marketing, Admissions, Career Services, and Product/Tech to channel alumni voices into testimonials, referrals, and hiring.
- Track community and portal health metrics and present periodic performance reviews with actionable recommendations.
Skills & Qualifications
- Strong written/verbal communication; prior experience managing online communities or social channels (LinkedIn, WhatsApp, Slack, Discord, etc.).
- Comfortable working with Product/Tech teams on portal features, UX feedback, and engagement mechanics (gamification, directories).
- Excellent stakeholder management, ownership mindset, and comfort working independently in a rapid-paced setup.
- Bachelor's degree (Marketing/Communications/Business preferred); EdTech or membership-community experience is a plus.
Success Metrics (KPIs) :-
- Growth - Portal sign-ups, LinkedIn & WhatsApp member growth (MoM %)
- Portal Engagement - Portal DAU/MAU, feature adoption, roadmap items shipped
- Engagement - Active participation rate, post engagement, response TAT
- Retention & Advocacy - Alumni retention, referrals, testimonials sourced
- Content & Events - Calendar adherence, events hosted, attendance
- Governance - Guideline compliance, moderation TAT, zero critical breaches
📌 Community Manager Executive (Karnataka)
🏢 upGrad
📍 Karnataka