Role & responsibilities

Store Visits & Reporting

- Conduct scheduled store visits as per monthly route plan
- Ensure visual merchandising and marketing execution compliance
- Verify implementation of ongoing campaigns and promotions
- Submit detailed store visit reports with photographs and action points
- Follow up with store teams for closure of pending issues

2. Store Branding Execution

- Implement in-store and external branding as per corporate guidelines
- Ensure correct placement of posters, standees, danglers, banners, and signage
- Coordinate with vendors for printing, fabrication, and installation
- Monitor quality of branding materials used
- Maintain brand consistency across all assigned stores

3. Signage Monitoring (Lit / Non-Lit)

- Monitor visibility and working condition of lit and non-lit signages
- Ensure illuminated signboards function properly during evenings
- Coordinate repair, maintenance, or replacement when required
- Maintain signage inspection and status reports




- Ensure signage is visible from long distance and key road access points

4. Store Visibility Enhancement

- Ensure stores have solid external visibility from roads and surroundings
- Identify obstructions affecting storefront visibility
- Suggest improvements for enhanced brand presence

6. Marketing Activities for Footfall Increase

- Plan and execute BTL promotional activities and local events
- Support festival campaigns, weekend promotions, and special drives
- Coordinate product demonstrations, sampling campaigns, and roadshows
- Manage cross-promotional activities with nearby businesses

Preferred candidate profile

- Graduate in Marketing / Business / Retail Management
- 1 - 3 years of experience in retail field marketing
- Experience in multi-store retail operations preferred
- Willingness to travel extensively

📌 Marketing Executive (Kerala)
🏢 Jeyachandran Textiles
📍 Kerala