Area Sales Manager (ASM) Location: Haryana Experience: 5-8 years in FMCG/Food Industry Industry: FMCG / Food & Beverages / Spices

Job Purpose

We are looking for a high-energy Area Sales Manager to drive growth and market penetration. The ideal candidate will be responsible for strengthening our existing distribution network, appointing current dealers, and leading a team of sales executives to ensure that our authentic spices reach every household.

Key Responsibilities

1. Channel Sales & Distribution Management Oversee and optimize the primary and secondary sales through the existing distribution network. Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores). Monitor distributor health, including stock levels, credit limits, and ROI.
2. New Dealer & Distributor Appointment Actively identify and onboard new high-potential distributors and dealers to expand the market footprint. Conduct market mapping to identify white spaces where the brand is underrepresented. Lead the negotiation and documentation process for new channel partners.
3. Sales Strategy & Execution Meet and exceed monthly, quarterly, and annual sales targets. Implement company schemes, trade promotions, and consumer offers effectively at the ground level. Analyse competitor activity (pricing, schemes, new launches) and provide actionable insights to the management.



Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.
4. Field Leadership & Traveling Hiring of new field staff Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors. Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships.

Candidate Profile

Education: Graduate / MBA in Sales & Marketing preferred. Experience: o Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples industry. o Experience as salesperson for at least 2-3 years. o Experience in overseeing Below-the-line (BTL) activities. Local Expertise: Deep understanding of the geography and local trade dynamics. Sales Enthusiast: A go-getter attitude with a passion for field sales and achieving numbers. Communication: Fluent in Local language and Hindi; basic English is a plus. Skills: Ability to work in Sales Force Automation (SFA) Software Leadership: Ability to lead and motivate a team of field staff.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Area Sales Manager (Haryana)
🏢 Savanna HR
📍 Haryana