- Role & responsibilities
- - 3-6 years in Social Media Management, Digital Marketing, Brand Communication or Online
- Reputation Management.
- • Prior experience in agency management and stakeholder coordination is a plus
- • Experience in BFSI / Insurance / Banking / Financial Services is preferred.
- • Hands-on experience of Social Media Platforms is a must.
- Act as the primary SPOC for the social media agency, managing all communication, briefs, and
- deliverables.
- Manage the social media content calendar, ensuring alignment with brand and business priorities.
- Coordinate with internal stakeholders (Brand, Product, HR, Customer Experience, Sales) to
- gather inputs for content and campaigns.
- Ensure timely execution of campaigns, topical content, and always-on communication.
- Act as the primary SPOC for the ORM agency, overseeing day-to-day reputation management.
- Review ORM reports and cascade relevant details to respective departments.




- Work closely with Compliance and Legal teams to ensure all social media content is approved

before publishing.

- Monitor social media performance and share insights, learnings, and recommendations with

stakeholders.

- Track industry trends, competition, and emerging formats to continuously improve content

strategy.

Preferred candidate profile

• Strong understanding of major social media platforms

• Knowledge of ORM tools, social listening, and sentiment analysis is preferred.

• Ability to manage multiple stakeholders and timelines effectively.

• Robust communication and presentation skills.

• Analytical mindset with ability to derive insights from reports and dashboards.

• Basic understanding of compliance and regulatory frameworks in BFSI.

• Proficiency in reporting and documentation.

📌 Assistant Manager - Social Media (Maharashtra)
🏢 IndiaFirst Life
📍 Maharashtra