You are expected to think in funnels, business outcomes, and long-term brand growth, not just metrics.

1. Digital Strategy & Campaign Leadership

Lead end-to-end strategy and execution across Meta Ads, Google Ads (Search, Display, YouTube, Performance Max), LinkedIn Ads, and emerging platforms. Design full-funnel digital strategies (TOFU MOFU BOFU) aligned with brand and business goals. Translate brand strategy into high-performing ad narratives and platform-wise frameworks. Identify opportunities for experimentation, innovation, and scalable growth.

2. Execution, Optimisation & Performance Ownership

Oversee campaign setup, optimisation, testing, and scaling. Drive improvements in ROAS, CAC, CPL, CTR, conversion rates, and lead quality. Ensure accurate tracking: pixels, events, GA4, CRM integrations, and dashboards. Own weekly and monthly performance reviews with clear insights and next-step actions.

3. Cross-Functional Collaboration (IMC-360)

Work closely with:

- Brand Strategy team for messaging and funnel logic
- Creative & Copy teams for ad concepts, hooks, and formats
- Social Media team for content-to-performance alignment
- SEO team for organic + paid synergy
- Web team for landing pages, CRO, UX, and conversion optimisation
- Ensure all performance campaigns remain brand-aligned and insight-driven

4. Client Management & Communication

Act as the digital performance lead in client discussions and reviews. Translate complex data into clear, client-friendly insights and recommendations. Participate in onboarding, pitch discussions, and quarterly planning meetings.



Proactively flag risks, opportunities, and growth levers for clients.

5. Team Building & Leadership

Lead, mentor, and develop Digital Executives, Assistant Managers, and Senior Managers. Set SOPs, best practices, quality benchmarks, and review frameworks. Identify skill gaps and recommend hiring, training, or restructuring as required. Build a culture of accountability, experimentation, and continuous learning.

6. Growth, Pitches & Agency Contribution

Support new business pitches with digital strategy, media planning, and projections. Help build case studies, performance narratives, and pitch decks. Stay updated with platform changes, AI tools, automation, and industry trends. Contribute to strengthening Trizone s digital frameworks and internal systems.

REQUIRED SKILLS & EXPERIENCE

- 4-5 years of hands-on experience in digital/performance marketing (agency experience preferred).
- Strong expertise in Meta, Google, and LinkedIn Ads.
- Solid understanding of funnels, CRO, landing pages, and attribution.
- Experience managing mid-to-large digital budgets.
- Strong analytical, problem-solving, and presentation skills.




- Proven people-management and client-handling ability.
- Comfortable working in a fast-paced, multi-client IMC setting.

KPIs FOR THIS ROLE

- ROAS / CAC / CPL improvements
- Lead quality & conversion rate improvement
- Client satisfaction & retention
- Campaign scalability & consistency
- Team capability growth
- Contribution to pitch wins & account expansion

ADD-ONS

(Candidates with these skills will be given strong preference)

- Experience with B2B performance marketing and LinkedIn ABM campaigns
- Working knowledge of CRM systems, lead lifecycle management, and automation tools
- Understanding of SEO + performance integration and organic-paid synergy
- Experience handling multi-location, franchise, or enterprise brands
- Familiarity with AI-driven performance tools, automation, and reporting dashboards
- Exposure to international markets or global campaign management

WHAT MAKES YOU A GREAT FIT AT TRIZONE

You think like a business partner, not just a media buyer.

You balance branding, creativity, and performance seamlessly.

You can lead clients and internal teams with confidence and clarity.

You enjoy building systems, teams, and scalable processes.

You align with Trizone s mindset strategic, bold, collaborative, and execution-focused.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Manager (Gujarat)
🏢 Trizone Entertainment
📍 Gujarat