Times Now Navbharat is looking for a passionate, strategic, and execution-focused Lead – YouTube Originals to spearhead our YouTube Originals vertical. The ideal candidate will drive the end-to-end content strategy for video content, build high-impact editorial franchises, and lead a team that creates compelling, audience-first journalism for India's fastest-growing Hindi digital news audience. This role requires a deep understanding of the YouTube ecosystem, strong editorial instincts, data-driven decision-making, and the ability to translate news and current affairs into engaging, high-retention video formats.

Key Responsibilities

- YouTube Content Strategy

Lead the editorial strategy for Times Now Navbharat's YouTube Originals.

Develop and execute a content roadmap for explainers, documentaries, interviews, special series, and long-form news programming.

Identify emerging trends, audience interests, and content opportunities to drive sustained channel growth.

Build scalable content franchises that strengthen brand identity and audience loyalty.

2.

Editorial

Leadership & Production

Own the complete content lifecycle—from ideation and scripting to production, publishing, and post-launch optimization.

Ensure all content meets the highest editorial, legal, and ethical standards.

Work closely with anchors, producers, reporters, editors, designers, and video production teams to deliver high-quality storytelling.

Drive innovation in storytelling formats, visual presentation, and audience engagement.

3.

Audience

Growth & Channel Performance

Develop strategies to increase watch time,



subscriber growth, audience retention, and overall channel performance.

Monitor analytics and audience behavior to refine content strategy and improve performance.

Stay ahead of YouTube algorithm updates, creator trends, and platform best practices.

- Team Leadership

Lead, mentor, and manage a team of producers, writers, video editors and digital journalists.

Foster a high-performance, collaborative, and innovation-driven newsroom culture.

- Cross-functional Collaboration

Partner with editorial, social media, product, marketing, and analytics teams to maximize content reach and impact. What We're Looking For

Proven experience leading YouTube content strategy, preferably in digital news, media, or current affairs.

Strong editorial judgment with an excellent understanding of Hindi news and audience preferences.

Deep knowledge of YouTube Studio, audience analytics, SEO, watch-time optimization, and content performance metrics.

Demonstrated success in growing YouTube channels through data-driven content strategies.

Robust leadership, stakeholder management, and team-building capabilities.

Ability to thrive in a fast-paced, deadline-driven newsroom environment.

Excellent communication, planning, and project management skills.

Preferred

Qualifications

Bachelor's or Master's degree in Journalism, Mass Communication, Media Studies, or a related field.

10-15+ years of experience in digital media, with significant experience managing YouTube.

Hands-on understanding of digital video production workflows and storytelling techniques.

📌 Lead – YouTube Originals | Times Now Navbharat (Noida)
🏢 Times Network
📍 Noida