Times Now Navbharat is looking for a passionate, strategic, and execution-focused Lead – YouTube Originals to spearhead our YouTube Originals vertical. The ideal candidate will drive the end-to-end content strategy for video content, build high-impact editorial franchises, and lead a team that creates compelling, audience-first journalism for India's fastest-growing Hindi digital news audience.

This role requires a deep understanding of the YouTube ecosystem, strong editorial instincts, data-driven decision-making, and the ability to translate news and current affairs into engaging, high-retention video formats.

Key Responsibilities

1. YouTube Content Strategy

- Lead the editorial strategy for Times Now Navbharat's YouTube Originals.
- Develop and execute a content roadmap for explainers, documentaries, interviews, special series, and long-form news programming.
- Identify emerging trends, audience interests, and content opportunities to drive sustained channel growth.
- Build scalable content franchises that strengthen brand identity and audience loyalty.

1. Editorial Leadership & Production

- Own the complete content lifecycle—from ideation and scripting to production, publishing, and post-launch optimization.
- Ensure all content meets the highest editorial, legal, and ethical standards.
- Work closely with anchors, producers, reporters, editors, designers, and video production teams to deliver high-quality storytelling.
- Drive innovation in storytelling formats, visual presentation, and audience engagement.

1. Audience Growth & Channel Performance

- Develop strategies to increase watch time,



subscriber growth, audience retention, and overall channel performance.
- Monitor analytics and audience behavior to refine content strategy and improve performance.
- Stay ahead of YouTube algorithm updates, creator trends, and platform best practices.

1. Team Leadership

- Lead, mentor, and manage a team of producers, writers, video editors and digital journalists.
- Foster a high-performance, collaborative, and innovation-driven newsroom culture.

1. Cross-functional Collaboration

- Partner with editorial, social media, product, marketing, and analytics teams to maximize content reach and impact.

What We're Looking For
- Proven experience leading YouTube content strategy, preferably in digital news, media, or current affairs.
- Robust editorial judgment with an excellent understanding of Hindi news and audience preferences.
- Deep knowledge of YouTube Studio, audience analytics, SEO, watch-time optimization, and content performance metrics.
- Demonstrated success in growing YouTube channels through data-driven content strategies.
- Strong leadership, stakeholder management, and team-building capabilities.
- Ability to thrive in a fast-paced, deadline-driven newsroom environment.
- Excellent communication, planning, and project management skills.

Preferred Qualifications
- Bachelor's or Master's degree in Journalism, Mass Communication, Media Studies, or a related field.
- 10-15+ years of experience in digital media, with significant experience managing YouTube.
- Hands-on understanding of digital video production workflows and storytelling techniques.

📌 Lead – YouTube Originals | Times Now Navbharat (Noida)
🏢 Times Network
📍 Noida