Company Description: Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production.

Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work.

Role summary: Job Title: Senior Content Strategist Location: Mumbai Total experience: 7+ yrs Role Overview We’re looking for a Senior Content Strategist who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

Roles and Responsibilities

- Lead creative strategy for brand campaigns, digital series, and social-first content pieces
- Build content calendars, channel strategies,



and creative decks that align with business objectives
- Translate briefs into sharp, actionable content ideas across genres and formats
- Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life
- Analyze platform trends, audience behavior, and content performance to optimize content plans
- Craft and refine brand voice guidelines tailored for video content
- Present strategies and campaign ideas to clients and internal teams
- Contribute to pitch decks and creative proposals for recent business opportunities Qualifications:
- Have 7–10 years of experience in strategy, digital marketing, or agency-side creative planning
- Have worked on brand campaigns, digital content, or social media storytelling
- Can balance creativity with analytics, using performance data to inform strategy
- Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.
- Know how to brief creators, copywriters, and video teams effectively
- Are comfortable presenting and owning rooms, client-facing experience is a plus
- Stay updated with trends, meme culture, and emerging formats in digital content Bonus Points:
- Background in video content, branded storytelling, or influencer-led campaigns
- Experience working with fashion, fintech, or lifestyle brands
- Strong copywriting or scripting abilities Employment Type : Full Time (Work From Office) Location: Andheri East

📌 Lead Content Strategist (Mumbai)
🏢 Dentsu Amp
📍 Mumbai