Role Overview The Senior Marketing Executive will be responsible for developing implementing and executing strategic marketing plans to enhance brand visibility drive demand and increase sales of uPVC doors and windows products across targeted markets B2B B2C or both This role requires a blend of strategic thinking hands-on campaign management and cross-functional collaboration Key Responsibilities 1 Strategy Planning Develop and implement comprehensive marketing strategies digital traditional and ATL BTL to achieve sales and brand objectives within the uPVC sector Conduct continuous market research and analysis to identify industry trends competitor activities and current business opportunities especially within the construction architectural and real estate segments Contribute to the annual marketing budget planning and ensure cost-effective utilization of resources 2 Campaign Execution Plan execute and track promotional campaigns and product launches across various channels e g social media SEO SEM trade shows print media Create curate and maintain a library of high-quality marketing collateral brochures case studies presentations videos that effectively communicate the benefits and features of uPVC products Coordinate event marketing activities such as participation in industry exhibitions builder architect meets and dealer conferences 3 Sales Business Development Support Work closely with the Sales team to ensure alignment of marketing activities with sales targets and project-based lead generation efforts Build and nurture relationships with key stakeholders like builders architects contractors and channel partners to promote product specifications and drive demand Provide the sales team with necessary tools training and product knowledge support 4 Reporting Analysis Track analyze and report on the effectiveness of all marketing initiatives using key performance indicators KPIs like lead volume conversion rates and ROI Present findings and recommendations for optimization to senior management Qualifications Skills Required Qualifications Bachelor s Degree in Marketing Business Administration or a related field An MBA in Marketing is often a plus 3 to 5 years of proven experience in a Marketing Executive or similar role preferably within the building materials construction uPVC or interior architecture industry Demonstrated experience in developing and executing successful marketing and lead generation campaigns Essential Skills Strong understanding of both B2B and B2C marketing principles In-depth product knowledge of uPVC doors and windows including technical specifications competitive advantages and applications Excellent written and verbal communication presentation and negotiation skills Strong analytical skills with the ability to interpret market data and translate it into actionable strategies Ability to collaborate effectively with cross-functional teams Sales Production Design Job Types Full-time Permanent Pay 18 000 00 - 20 000 00 per month Benefits Cell phone reimbursement Work Location In person