Position: Jr.

Branding Executive Department: Offline Branding & Marketing1. Objective To ensure smooth execution of branding, marketing, and promotional activities across all branches by coordinating with internal teams, vendors, and stakeholders while maintaining brand consistency and quality.

2.

Key Responsibilities 2.1 Vendor Coordination & Production

Coordinate with vendors for printing and production of marketing materials (newspapers, brochures, standees, hoardings, etc.)

Ensure timely sharing of artwork, specifications, and quantities

Negotiate timelines and follow up for on-time delivery

Check final output quality before dispatch

Maintain vendor database with rates, timelines, and past performance

2.2 Design Coordination

Work closely with internal/external designers for all creatives

Share clear briefs including

Objective of the campaign

Target audience

Key message & offers

Ensure brand guidelines (logo, fonts, colors, tone) are followed

Take design iterations and ensure timely closure 2.3 Approval Process

Mandatory: All designs must be approved by Ratna Di and Deepika before release

Maintain proper version control for creatives

Ensure no artwork goes live without final approval

2.4 Advertisement Planning & Execution

Assist in planning newspaper, magazine, radio, and digital ads

Work on

Ad layouts

Content creation (headlines, body copy, CTA)

Creative concepts

Ensure ads are

Visually attractive

Clear in communication

Aligned with brand positioning

Coordinate with media agencies for ad releases and deadlines

2.5 Content Creation

Create engaging and easy content for:

Newspaper ads

Social media creatives

Brochures and standees

Ensure content is

Audience-specific (families, Gujarati audience, etc.)

Error-free and easy to understand

Highlighting USPs clearly

2.6 Event Planning & Execution

Assist in planning and executing events across branches

Coordinate for





Venue branding

Collaterals (banners, standees, backdrops)

Vendor setup

Ensure smooth on-ground execution

Prepare event checklist and timelines

2.7 Branch Coordination (PAN India)

Act as a single point of contact for all branches for branding requirements

Understand branch-specific needs and timelines

Ensure timely delivery of creatives and materials

Maintain regular communication and updates

2.8 Creative Strategy & Improvement

Continuously brainstorm ideas to make advertisements:

More attractive

More engaging

More conversion-focused

Study competitor ads and market trends

Suggest new formats, concepts, and improvements

2.9 Brand Consistency

Ensure all communications follow brand guidelines

Maintain uniformity across

Logos

Fonts

Colors

Messaging tone

Avoid any deviation without approval 2.10 Documentation & Reporting Maintain records of:

Campaigns executed

Vendor details

Branch requirements

Share weekly updates on

Ongoing work

Completed tasks

Pending approvals

2.11 Inventory & Material Management

Track inventory of marketing materials

Ensure availability of brochures, standees, etc. across branches

Plan reprints in advance

6.

Important

Guidelines

No design goes live without approval

Always double-check content and details before release

Maintain professionalism in all communications

Be proactive and take ownership 2.12 Expense Tracking & Reporting

Maintain a detailed record of all branding and marketing expenses including:

Printing costs

Vendor payments

Advertisement releases

Event-related expenses

Update the expense sheet regularly (real-time or daily basis)

Ensure all entries include

Date

Vendor name

Activity/campaign name

Amount branch name

Keep all bills, invoices, and supporting documents accessible

Cross-check all entries for accuracy before submission

Submit the final expense sheet to Ratna Di at the end of every month without fail

📌 Junior Branding Executive (Mumbai)
🏢 Flamingo Transworld
📍 Mumbai