Position : Influencer Marketing Manager | D2C Health & Wellness

Location: Gurgaon (Work from Office)

Experience: 3-6 Years

Gender : Female

Job Type : On Role (Full Time)

About the Role

We are looking for a creative and performance-driven Influencer Marketing Manager to build and scale a high-performing creator ecosystem for a fast-growing D2C health & wellness brand. The ideal candidate should have hands-on experience in influencer marketing, creator partnerships, campaign execution, and performance tracking across digital platforms.

Key Responsibilities

- Develop and execute influencer marketing strategies across Instagram, YouTube, and emerging social platforms.
- Identify, onboard, and manage nano, micro, macro, and celebrity influencers aligned with the brand's target audience.
- Build long-term relationships with creators and influencer agencies.
- Negotiate commercial terms and maximize ROI from influencer collaborations.
- Plan and execute product seeding campaigns to generate authentic user-generated content.
- Lead influencer-driven campaigns for product launches and brand initiatives.
- Collaborate with the performance marketing and creative teams to repurpose influencer content into high-performing paid ads.
- Track and analyze campaign performance using metrics such as ROAS, CAC, reach, engagement, content quality,



and sales attribution.
- Build a scalable influencer pipeline focused on long-term partnerships.
- Manage influencer contracts, payments, gifting, and campaign execution.
- Research competitor activities and identify new creator opportunities.
- Ensure all influencer content complies with brand guidelines and applicable advertising/regulatory standards.

Desired Candidate Profile

- 36 years of experience in Influencer Marketing.
- Experience with D2C brands is mandatory; exposure to wellness, nutrition, fitness, beauty, skincare, or healthcare brands is preferred.
- Robust network of influencers, creator agencies, and talent managers.
- Excellent negotiation, communication, and stakeholder management skills.
- Strong understanding of Instagram, YouTube, Shorts, Reels, and creator economy trends.
- Experience using campaign analytics and attribution tools.
- Ability to manage multiple influencer campaigns simultaneously in a fast-paced workplace.

Interested candidates kindly share your CV and below details to [email protected]

1. Present CTC (Fixed + VP) -
2. Expected CTC -
3. No. of years experience -
4. Notice Period -
5. Offer-in hand -
6. Reason of Change -
7. Present Location -

📌 Influencer Marketing ManagerC Health & Wellness) (Gurugram)
🏢 Adecco India
📍 Gurugram