HamBOLDS Pvt Ltd is a dynamic and innovative beauty and personal care company, serving as a proud sister concern of Sun Chem India, a leader in private-label cosmetic manufacturing for over 30 years. Rooted in a legacy of excellence, HamBOLDS is committed to delivering high-quality, science-backed, and consumer-centric products that cater to modern beauty needs.
About the Role :
As an Influencer Marketing Specialist at HamBOLDS Pvt Ltd, you will be responsible for developing and executing Instagram strategies to enhance brand visibility and engagement. You will curate compelling content, collaborate with influencers, and leverage analytics to optimize campaign performance. Your expertise in influencer relations and cost negotiation will be key in driving ROI-based marketing initiatives.
Key Responsibilities:
- Develop and implement effective Instagram marketing strategies.
- Create and curate engaging content to enhance brand presence.
- Execute ROI-driven influencer marketing campaigns.
- Build and maintain strong relationships with micro,
macro, nano, CAT A & CAT B influencers.
- Negotiate influencer collaborations and campaign costs effectively.
- Engage with the audience to foster brand loyalty and interaction.
- Optimize hashtag strategies to maximize reach and engagement.
- Analyze and report on campaign performance to drive continuous improvement.
- Manage Instagram advertising campaigns to boost visibility and conversions
Qualifications:
- Proven experience in influencer marketing and social media strategy.
- Robust understanding of Instagram trends, analytics, and advertising.
- Ability to build and maintain influencer relationships across different tiers.
- Excellent negotiation and communication skills.
- Experience in working with an ROI-based marketing model.
Location: Goregaon West, Mumbai ( 6 days working )