04 Aug
|
Accenture in India
|
Bengaluru
04 Aug
Accenture in India
Bengaluru
Skill required: Delivery - Customer Insight & Marketing Analytics Designation: I&F; Decision Sci Practitioner Specialist Qualifications:Any Graduation Years of Experience:7 to 11 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do?
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.
We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We’re Accenture Marketing Operations. We’re the global managed services arm of Accenture Interactive.
We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client’s business while accelerating time-to-market and operating efficiently at scale.
We are digital professionals committed to providing cutting-edge, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.
The Brand Marketing Insight
Specialist (L9) will play a critical role in enabling data-driven decision making for Brand Marketing. The role focuses on delivering actionable insights, building scalable reporting solutions, and supporting campaign effectiveness measurement through advanced analytics and visualization. What are we looking for? Strong analytical and problem-solving capabilities
Data storytelling and stakeholder communication skills
Ability to translate business problems into analytical solutions
Attention to detail with focus on data quality and governance
Collaboration with cross-functional teams (marketing, data engineering, strategy)
Strong written and communication skill
Advanced SQL for data extraction and transformation
Experience in marketing analytics and performance measurement
Exposure to campaign analytics, digital marketing metrics
5–7 years of experience in marketing analytics & insights
Experience working with large datasets and marketing performance data
Experience working with campaign data, advertiser metrics, or marketing datasets preferred
Exposure to retail or media analytics environments is a strong advantage
Proficiency in BI tools Power BI. Tableau (Preferred)
Basic understanding of statistical concepts and data modeling (preferred) Roles and Responsibilities:
Generate actionable insights using customer and behavioral datasets
Support segmentation, targeting, and personalization strategies
Create clear, concise executive reporting packs
Translate complex data into simple, business-friendly narratives
Build, maintain, and enhance marketing performance dashboards across channels
Ensure data accuracy, consistency, and usability for business stakeholders
Analyze campaign effectiveness across paid, owned, and earned channels
Identify performance drivers, optimization opportunities, and ROI insights
Partner with marketing teams to provide analytics inputs for planning and forecasting
Support test-and-learn frameworks and measurement roadmaps
Develop automated reporting solutions to improve efficiency and reduce manual effort
Enable self-service analytics through scalable BI tools
📌 I&F Decision Sci Practitioner Specialist (Bengaluru)
🏢 Accenture in India
📍 Bengaluru