Skill required: Delivery - Digital Analytics Designation: I&F; Decision Sci Practitioner Analyst Qualifications:Any Graduation Years of Experience:3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do?

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.

We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We’re the global managed services arm of Accenture Interactive.

We sit in the Operations business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients’ business while accelerating time-to-market and operating efficiently at scale.





We are digital professionals committed to providing innovative, end-to-end customer experience solutions focused on operating marketing models that help businesses transform and excel in the new world – with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. As part of the Digital Marketing Analytics & Insights team, you will turn digital performance data into actionable insights to support marketing strategy, campaign optimization, tagging governance, and overall digital experience improvement. You will work closely with cross-functional teams to ensure high-quality data, build performance dashboards, and deliver clear analytics outputs across acquisition, conversion, and retention journeys.

You will help identify tagging gaps, troubleshoot data issues, and strengthen reporting frameworks across markets. You will also support continuous improvement by standardizing measurement approaches, enhancing reporting processes, and contributing to automation/efficiency initiatives across analytics operations. What are we looking for?

Minimum 2 years of experience in digital analytics, performance reporting, social listening, or marketing analytics

Basic working knowledge of GA4, Adobe Analytics, Campaign metrics, website KPIs, or social performance indicators

Understanding of tagging fundamentals, UTMs, events, and data quality concepts

Ability to work with large datasets and perform basic analysis in Excel/Sheets

Experience with dashboards or reporting tools (Power BI, Tableau, GA4, Looker Studio — working familiarity)





Strong attention to detail with a disciplined approach to QA and documentation

Positive communication skills with the ability to summarize findings clearly

Ability to work in fast-paced, multi-stakeholder environments and manage multiple deliverables

Familiarity with debugging tools (Tag Assistant, GA4 DebugView, FB Pixel Helper, etc.)

Exposure to media, CRM, social analytics, or marketplace performance metrics

Experience with social listening tools or digital insights platforms

Certifications in SQL, Python, Power BI

Knowledge of BI/dashboarding best practices, visualization standards, or MBR/QBR reporting

Understanding of marketing technology ecosystems (GTM, CMPs, CRM platforms)

Experience working with global teams, multi-market operations, or remote stakeholders Roles and Responsibilities:

Assist with data extraction, cleaning, validation, and dataset preparation for recurring reports and dashboards

Update performance trackers, templates, and standard reporting frameworks across campaigns and channels

Conduct basic tagging and tracking checks using available debugging tools flag issues to senior analysts

Support dashboard updates (Power BI/Tableau/GA4 explorations) with accurate data inputs

Perform preliminary analysis of channel, website, CRM, or social metrics to identify patterns and trends

Contribute to weekly/monthly insights packs with observations, charts, and simple performance summaries

Maintain documentation, taxonomy sheets, parameter lists, and naming conventions

Conduct routine QA checks to ensure accuracy of events, parameters, UTMs, and reporting metrics

Help prepare multi-market datasets and support roll-ups for regional/global reporting

Respond to ad-hoc analysis requests by organizing data into clean, structured formats

Stay updated on platform changes (GA4 updates, tagging guidelines, social analytics metrics)

Collaborate with cross-functional teams by providing timely and accurate data files

Ensure high quality, consistency, and version control in all analytics deliverables

📌 I&F Decision Sci Practitioner Analyst (Mumbai)
🏢 Accenture in India
📍 Mumbai