Hyperlocal Growth & Performance Marketing Manager (Mumbai)

Hyperlocal Growth & Performance Marketing Manager (Mumbai)

04 Aug
|
24/7 TFS LUXE PHARMACIES
|
Mumbai

04 Aug

24/7 TFS LUXE PHARMACIES

Mumbai

24/7 is building a network of pharmacist-led neighbourhood pharmacy and healthcare nodes across Mumbai.

Our growth strategy is easy and disciplined:

Dominate a 4 km radius around every store—building by building, society by society, until the catchments overlap and the city knows 24/7.

We are urgently looking for a hands-on growth operator who can combine offline execution, local partnerships, Google visibility, paid performance marketing and measurable customer acquisition.

This is not a social-media-only role. Instagram will support the strategy—it will not replace it.

What you will own

Map every relevant society, building, office, clinic, gym and institution within each store catchment

Prioritise territories using apartment count, customer profile and serviceability

Plan and audit brochure distribution, newspaper insertions and field vendors

Manage Google Business Profiles, Maps visibility, reviews and local SEO

Run Google Search, Performance Max, Demand Gen, Meta and remarketing campaigns

Build campaigns for launch after LegitScript approval

Secure placements on BelleVie, MyGate and other society or builder platforms

Build relationships with society committees, facility managers, builders and resident groups

Develop builder, employer and institutional partnerships

Coordinate WhatsApp, SMS, email and customer-retention campaigns

Track customers by store, building, campaign and acquisition source

Measure CAC, revenue, gross profit and 30/60/90-day retention

Coordinate with store teams to ensure every campaign enquiry is handled properly

Who we are looking for

You should be someone who:

Understands hyperlocal and performance marketing

Is equally comfortable with spreadsheets, Google Ads and ground execution

Takes ownership instead of waiting for instructions





Can manage vendors and verify whether work was actually completed

Uses data to improve tactics without abandoning the company’s core strategy

Cares about revenue, repeat customers and retention—not vanity metrics

Can work closely with a founder in a fast-moving, execution-heavy environment

Influencers should only be recommended where the audience overlaps the store catchment, attribution is possible and the economics make sense.

First 30 days

You will be expected to:

Audit all current marketing activity

Build complete 4 km territory maps for Salsette 27 and Lodha Park/Signet

Create and tier a master society and building database

Audit brochure-distribution systems and vendors

Optimise Google Business Profiles and establish ranking baselines

Implement QR codes, UTM links and store-level attribution

Build BelleVie, MyGate and society-app activation plans

Create a builder, employer and institutional partnership pipeline

Prepare a detailed 90-day campaign calendar and budget

Role details

Designation: Hyperlocal Growth & Performance Marketing Manager

Location: Lower Parel, Mumbai

Employment: Full-time

Reporting to: Founder

Probation: 3 months

Pre-hiring assignment

Shortlisted candidates will be asked to prepare a 90-day hyperlocal growth plan for Salsette 27 and Lodha Park/Signet, covering territory priorities, offline distribution, Google, society groups, BelleVie/MyGate, paid media, partnerships, attribution, budget and measurable success criteria.

To apply, send your CV and a short note explaining one hyperlocal campaign you have personally executed and measured.

Subject: Hyperlocal Growth Manager – 24/7

#Hiring #GrowthMarketing #PerformanceMarketing #HyperlocalMarketing #GoogleAds #LocalSEO #HealthcareMarketing #Pharmacy #MumbaiJobs #StartupJobs #LowerParel

📌 Hyperlocal Growth & Performance Marketing Manager (Mumbai)
🏢 24/7 TFS LUXE PHARMACIES
📍 Mumbai

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