Job DescriptionHead – Personal Brand & Digital Growth

Company: Asset Deals LLP

Location: Gurgaon

Department: Brand, Marketing & Media

Employment Type: Full-Time

Experience Required: 10–12+ Years

About Asset Deals LLP

Asset Deals LLP is building one of India's most influential real estate investment brands through education, digital media, thought leadership, podcasts, and high-impact content.

We are looking for a visionary leader to build and scale the personal brand of Vineet Chelani, expand the reach of the "Chai with Chelani" podcast, and establish Asset Deals as the most trusted real estate investment advisory brand in India.

Position Overview

This is a leadership position responsible for owning the complete personal branding and digital growth strategy.

The ideal candidate should have personally built brands from zero to large-scale audiences, managed large content ecosystems, and successfully grown followers, engagement, and business impact across multiple digital platforms.

The candidate should also have deep expertise in content amplification, ensuring that every piece of content reaches the right audience through both organic and paid distribution strategies.

Key ResponsibilitiesPersonal Brand Strategy

Develop and execute the long-term personal branding strategy for Vineet Chelani.

Position Vineet Chelani as one of India's leading voices in real estate investment and entrepreneurship.

Build a consistent and premium brand identity across all platforms.

Chai with Chelani – End-to-End Ownership

Take complete ownership of the podcast, including:

Identifying and inviting industry leaders, founders, developers, investors, and business personalities.

Researching guests and preparing interview briefs.

Planning episode themes and content flow.

Managing production schedules.

Creating launch and promotional strategies for every episode.

Maximizing audience reach and engagement.

Digital Growth & Community Building





Drive significant growth across

Instagram

LinkedIn

YouTube

Facebook

X (Twitter)

Emerging digital platforms

Focus on increasing

Followers

Subscribers

Engagement

Watch time

Reach

Community participation

Content Strategy

Lead the planning and execution of:

Real estate educational videos

Investment insights

Market updates

Podcast content

YouTube Shorts

Instagram Reels

LinkedIn thought leadership

Founder stories

Customer success stories

Brand campaigns

Content Amplification

Develop and execute amplification strategies to maximize the reach of every content asset.

This includes

Paid social amplification

Influencer collaborations

Community distribution

Cross-platform promotion

Content repurposing

Strategic partnerships

Performance marketing integration The candidate should understand how to turn high-quality content into high-impact visibility.

Lead Generation Through Content

Build content systems that generate qualified enquiries for:

Branded Residential Sales

Commercial Real Estate

Dholera Investments

Goa Investments

Investment Advisory

Measure content performance based on both audience growth and business outcomes.

Team Leadership

Build and lead a high-performing team including:

Content Strategists

Social Media Specialists

Video Editors

Graphic Designers

Copywriters

Agency Partners

Performance Marketing Teams

Create processes, KPIs, and reporting systems to ensure consistent execution.

Preferred Candidate Profile

We are looking for professionals who have:

Minimum 10–12 years of experience in personal branding,



digital marketing, content strategy, or media leadership.

Personally scaled a founder's brand, corporate brand, or creator platform from zero to a significant audience.

Demonstrated success in building large communities and increasing engagement.

Strong expertise in content amplification, audience growth, and digital distribution.

Experience leading cross-functional marketing and creative teams.

Strong understanding of YouTube, Instagram, LinkedIn, and emerging digital platforms.

Experience in entrepreneurship, finance, real estate, or business content is highly preferred.

Required Skills

Personal Branding

Brand Strategy

Digital Growth

Content Strategy

Podcast Production

Audience Development

Content Amplification

Social Media Leadership

Video Marketing

Influencer Marketing

Community Building

Performance Analytics

Leadership & Team Management

Project Management

Compensation

Attractive Fixed Salary Package

Leadership Role

Long-Term Career Growth

Prospect to Build a National Brand

Why Join Asset Deals?

Lead the digital journey of a fast-growing founder and company.

Build one of India's most influential real estate and investment media platforms.

Work directly with the founder on high-impact initiatives.

Enjoy complete ownership, strategic decision-making, and the opportunity to create a lasting industry influence.

Ideal Candidate

We are looking for a builder—not just a marketer.

The ideal candidate has successfully taken a founder, creator, or corporate brand from zero to significant scale, understands how to create compelling content, amplify it across platforms, build engaged communities, and convert attention into business growth. If you have a proven track record of creating influential digital brands and leading high-performing marketing teams, Asset Deals LLP offers an opportunity to build something extraordinary.

📌 Head – Personal Brand & Digital Growth (Gurugram)
🏢 Asset Deals
📍 Gurugram