Head of Marketing

Location: Mumbai

Department: Marketing

Reports To: CEO

Employment Type: Full-Time

Experience: 15–20 Years

Education: MBA in Marketing / Business Administration

About TP-Link India

TP-Link is one of the world's leading providers of networking products and smart home solutions, serving customers across 170+ countries. As we continue to expand our presence in India across Consumer, SMB, and Enterprise businesses, we are looking for an experienced marketing leader to drive our brand, demand generation, and market growth.

Role Overview The Head of Marketing will lead TP-Link India's end-to-end marketing function, responsible for brand strategy, integrated marketing campaigns, digital marketing, product launches, trade marketing, events, and demand generation. This role requires a strategic leader with strong execution capabilities who can align marketing initiatives with business objectives while building a high-performing marketing team.

Key Responsibilities

Brand Strategy

Develop and execute TP-Link India's brand strategy and positioning. Ensure consistent brand identity across all marketing channels. Strengthen brand awareness across Consumer, SMB, and Enterprise segments.

Marketing

Strategy & Planning

Develop annual and quarterly marketing plans aligned with business goals. Identify market opportunities through customer insights and competitive analysis. Define KPIs and measure campaign effectiveness.

Demand

Generation

Plan and execute integrated marketing campaigns across digital, social media, email, search, PR, and traditional media.



Support product launches and promotional campaigns. Collaborate with Sales to drive channel engagement and revenue growth.

Digital

Marketing

Lead SEO, SEM, paid media, website management, and performance marketing initiatives. Drive content strategy and digital customer engagement. Utilize analytics to optimize marketing performance. Events & Trade Marketing

Lead industry exhibitions, partner events, product launches, roadshows, and channel marketing initiatives. Enhance TP-Link's brand visibility through experiential marketing programs. Budget & Performance Management

Manage the annual marketing budget. Track ROI and present marketing performance dashboards to leadership. Optimize marketing investments for maximum business impact. Team Leadership

Lead and mentor the marketing team across Brand, Digital, Events, PR, and Content. Build strong collaboration with Sales, Product Management, Business Development, and external agencies.

Required

Experience

15–20 years of marketing experience. Minimum 8–10 years in a senior marketing leadership role.

Mandatory: Experience in the Networking industry (Networking OEM, Distributor, or System Integrator). Strong understanding of Consumer, SMB, and Enterprise networking markets.



Proven experience in brand management, digital marketing, channel marketing, and large-scale events.

Experience managing sizeable marketing budgets and leading high-performing teams. Key Skills

Strategic Marketing Brand Management Digital & Performance Marketing Product Marketing Trade Marketing Event & Exhibition Management Demand Generation Marketing Analytics Budget Management Team Leadership Stakeholder Management Excellent Communication & Presentation Skills Educational Qualification

MBA / PGDM in Marketing or Business Administration from a reputed institute. Why Join TP-Link India?

Lead the complete marketing function of a globally recognized networking brand. Work directly with the CEO and senior leadership. Drive strategic initiatives that shape TP-Link India's growth. Be part of a fast-paced, innovative, and entrepreneurial work workplace.

Mandatory Screening

Criteria

Experience: 15–20 years Industry: Networking OEM / Networking Distributor / System Integrator (Mandatory) Location: Mumbai (or willing to relocate) Education: MBA/PGDM Reporting: CEO Team Handling: Yes Travel: PAN India, as required This version is more suitable for sharing with recruitment consultants, posting on job portals, and approaching senior marketing professionals. It emphasizes the mandatory networking industry experience while keeping the JD concise and executive-focused.

Interested candidates may share their updated resume with the below details:

Priyanshi Singh

Email: [email protected]

Mobile: (phone hidden)

📌 Head of Marketing (Mumbai)
🏢 Tp-link India
📍 Mumbai