This is a founding commercial role. You will build BeBetta's brand-funded monetization engine from near zero - owning partnerships, deal structures, pricing, affiliate rails, and the underlying unit economics. You'll work directly with the CEO.

Responsibilities

- Build and own relationships with brand, shopper marketing, and trade marketing teams.

The Funding Ladder

- Move brands across stages: BeBetta-funded Co-funded Fully brand-funded.

- Run boosted campaigns as test cases turn results into proof; convert proof into long-term funded deals.

Deal Structuring And Pricing

- Own commercial models such as: Cost per verified buyer, % of basket value, Budget + target CPA.

- Design win-win deals that unlock brand budgets while protecting margins.

The Affiliate Rail

- Set up and scale partnerships with networks like Cuelinks, Admitad, and Impact.

- Enable online brands to start monetizing from day one.

Unit Economics And Financial Ownership

- Own and drive the core metrics: Cost per verified buyer, Contribution margin per scan, Brand-funded share of reward cost.

- Be equally robust in a financial model and a brand pitch.

Consumer Intelligence Revenue

- Open and build a second revenue line:

- Engage insights teams and research partners





- Convert our data into paid consumer intelligence products

What Success Looks Like (First 60-90 Days)

- Key hero brands moved up the funding ladder.

- Repeatable proof packs that convert into funded deals.

- Affiliate rail is live and contribution-positive.

- At least one consumer intelligence pilot launched.

- A trusted unit economics model used by leadership.

Requirements

- A commercial builder (5-9+ years) across brand partnerships, shopper marketing, trade marketing, performance marketing, affiliate marketing, retail media, or CPG/D2C sales.

- Deeply familiar with how brand budgets actually work (trade spend, shopper marketing, CAC).

- Analytically sharp - you can build and defend unit economics, not just sell.

- High ownership, comfortable with ambiguity, and experienced in building from scratch.

- A strong closer who can operate across CMOs, founders, and data teams.

Nice To Have

- Experience working with FMCG/CPG brand teams.

- Affiliate/performance marketing exposure.

- Background in consumer data / retail media / loyalty ecosystems (e. g., Nielsen, Kantar, Numerator, Fetch, CashKaro, Magicpin).

- Early-stage startup experience.

This job was posted by Career Shah from BeBetta.

📌 Head of Brand Partnerships & Monetization (Ahmedabad)
🏢 BeBetta
📍 Ahmedabad