Cogninest AI is looking for a hands-on Business Development Representative / SDR who can build and execute outbound campaigns that consistently generate qualified sales appointments.

This is not a role where you simply send LinkedIn messages from a predefined script. We need someone who can understand our services, research the right market, build targeted prospect lists, test different approaches and continuously improve results.

What you'll work on:

- LinkedIn prospecting and outreach using Sales Navigator
- Cold email campaigns using Instantly, Smartlead or similar platforms
- Cold calling and follow-ups with decision-makers
- Building accurate, well-segmented prospect lists
- Researching ICPs, buyer personas, industries and trigger events
- Writing clear, personalised outreach sequences
- Running A/B tests across messaging, offers, channels and audiences
- Using tools such as Clay, Apollo, n8n and other GTM platforms
- Building automated lead-generation, enrichment and follow-up workflows
- Tracking campaign performance and improving reply, meeting and qualification rates
- Maintaining clean CRM data and a disciplined follow-up process

What we are looking for:





- Proven experience in business development, outbound sales or SDR roles
- Mandatory experience selling B2B SaaS, software development or IT services
- Strong understanding of LinkedIn outreach, cold email and cold calling
- Ability to independently research and build high-quality lead lists
- Experience with modern GTM tools such as Clay, Instantly, Smartlead, Apollo or n8n
- Strong written and verbal communication skills
- Comfortable working with targets and being accountable for qualified appointments
- Agile, experimental and willing to do whatever it takes to find what works

We value people who are curious, resourceful and highly execution-focused. You should be comfortable testing current markets, changing messaging quickly and learning from campaign data rather than following the same playbook repeatedly.

Qualifications

- Bachelor's degree in Business or a related field
- At least 1 - 3 years of relevant work experience
- Excellent written and verbal communication skills
- Ability to multi-task, organize, and prioritize work

📌 GTMB SaaS & IT Services (Pune)
🏢 Cogninest AI
📍 Pune