We are looking for a results-driven Growth Marketing Manager who can help us increase qualified leads, customer acquisition, and revenue through performance marketing and growth strategies.
This is not a branding-only role. We need someone who can build, execute, and optimize campaigns that directly contribute to business growth.
If you enjoy scaling businesses using data, experimentation, and performance marketing, we'd love to hear from you. Key Responsibilities
- Plan and execute paid advertising campaigns across Meta, Google, LinkedIn, and other platforms.
- Generate high-quality B2B and B2C leads.
- Optimize Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).
- Design and optimize marketing funnels to improve conversions.
- Create and test landing pages, creatives, and ad copy.
- Perform A/B testing and continuously improve campaign performance.
- Analyze campaign performance using Google Analytics (GA4), Meta Ads Manager, and reporting tools.
- Collaborate closely with the sales team to improve lead quality and conversion rates.
- Build and optimize email marketing and remarketing campaigns.
- Implement SEO and content strategies to generate organic traffic.
- Identify recent growth opportunities through partnerships, referral programs,
and marketing automation.
- Track weekly and monthly KPIs and present actionable insights.
Required
Skills
Meta Ads
Google Ads
LinkedIn Ads (Preferred)
Google Analytics (GA4)
Google Tag Manager
Conversion Tracking & Pixel Implementation
Marketing Funnel Optimization
Lead Generation
CRM Integration
Email Marketing Automation
SEO Fundamentals
Landing Page Optimization
A/B Testing
Strong analytical and reporting skills Preferred Qualifications
Bachelor's degree in Marketing, Business, or a related field.
2–6 years of hands-on performance marketing experience.
Experience working with startups or SaaS companies is preferred.
Experience managing monthly advertising budgets.
Excellent communication and problem-solving skills.
Success
Metrics (KPIs)
You will be evaluated based on:
Qualified Leads Generated
Cost Per Lead (CPL)
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Website Conversion Rate
Revenue Influenced by Marketing
Sales Pipeline Growth
Lead-to-Customer Conversion Rate Nice to Have
AI Marketing Tools
HubSpot, Zoho, Salesforce, or similar CRM platforms