We at Meolaa are looking for a Growth Marketing Manager (D2C) who will own recent customer acquisition and paid growth for the brand’s D2C website. This role is responsible for scaling revenue efficiently through channels like Meta, Google, Snapchat, and Affiliates, while working closely with Creative, CRO/Web Ops, and CRM teams to maximize conversion and LTV.

This is a P&L-impacting; role with direct ownership of revenue, ROAS, CAC, and scale. Key Objectives of the Role

Drive profitable new customer acquisition

Scale paid media while improving ROAS

Build a strong creative-performance feedback loop

Improve website CVR in collaboration with CRO/Web Ops

Build a sustainable acquisition engine beyond just “media buying” Key Responsibilities

Paid Media Strategy & Scaling

Own paid acquisition across

Meta (Facebook & Instagram)

Google (Search, Shopping, Performance Max, YouTube)

Snapchat

Affiliate & Partner channels

Build full-funnel media strategies (prospecting, retargeting, scale)

Lead budget planning, forecasting, and scaling decisions





Identify new growth levers and channels proactively Media Planning, Execution & Optimization

Plan monthly and quarterly media budgets and targets

Optimize campaigns across

Audiences

Creatives

Bidding strategies

Landing pages

Track and improve key metrics

CAC, ROAS, CVR, AOV, CTR, Hook Rate, Hold Rate

Scale winners while quickly killing underperforming experiments CRO & Web Ops Collaboration

Work closely with CRO / Web Ops / Shopify teams to

Improve PDP conversion

Reduce funnel drop-offs

Optimize checkout experience

Use Clarity or similar tools to identify friction points in the user journey

Influence landing page design, messaging, and flow Must-Have

5–8 years of experience in D2C performance marketing

Hands-on expertise with Meta, Google, Snapchat

Proven experience scaling budgets while maintaining ROAS

Strong creative judgment and briefing ability

Experience working closely with CRO/Web Ops teams

📌 Growth Marketing Manager (Bengaluru)
🏢 Meolaa
📍 Bengaluru