Location: Bengaluru, Karnataka, India
Workplace Type: Hybrid
Employment Type: Full-time
Experience Level: Mid-Senior
Job Function: Marketing, Strategy/Planning, Business Development
Industries: E-commerce, Retail, Consumer Technology
About the Role
Build Skykart's marketing function from zero. You own customer acquisition, brand positioning, and marketplace presence. Report directly to the Founder.
You are a growth marketer first. You run the demand engine (paid, organic, social). You also own how Skykart is perceived in the market, the brand voice, positioning, visual identity. No inherited playbook. No large team to start.
What You'll Own
Demand engine: Build and run paid (Google/Meta), organic (SEO), social, email, and marketplace channels. Own the full funnel from traffic to lead to order. Own weekly metrics on CAC, ROAS, and conversion rates.
Brand & positioning: Define Skykart's voice, positioning, and visual identity. Ensure consistency across web, marketplaces, social, and customer touchpoints.
Website & catalogue: Own skykart.in's conversion, product listings, SEO health, and merchandising. Optimize site performance and user experience.
Category launches: Lead go-to-market for current product categories. Plan assortment, messaging, and launch campaigns.
Creative direction: Brief designers, content creators, and agencies. Own quality of product creatives, campaigns, and brand assets.
Partner activations: Execute co-marketing campaigns with brand and distribution partners to drive customer acquisition, category launches, and market awareness.
What We're Looking For
Must have
4 to 8 years in e-commerce, D2C, or consumer technology marketing.
Personally managed Google Ads and Meta Ads budgets at scale. Have deep expertise in CAC, ROAS,
and funnel analytics.
1+ years of direct ownership over revenue, growth, or customer acquisition targets.
Strong understanding of conversion optimization, product listings, and marketplace dynamics.
Experience with e-commerce platforms (WooCommerce, Shopify, or similar).
Launched a brand, category, or store from zero or near-zero. Comfortable with ambiguity and fast iteration.
Operate hands-on immediately while building the team. Can manage small teams and individual contributors.
Based in Bengaluru or open to relocation.
Nice to have
Background in consumer electronics, cameras, gadgets, or similar retail categories.
Genuine interest in drones, creator gear, or technology hobbyist communities.
Experience managing brand positioning and creative teams.
Why Join Skykart
Build a category. India's drone market is emerging fast. Rising search demand. No established retail brand. You own that space.
Direct impact. Your marketing directly drives revenue. You see the impact of every campaign in sales and growth metrics.
Real business to build on. Live e-commerce platform. Real inventory. Active partnerships with major brands. You're not starting from zero on the ground.
Work directly with founders. Fast decisions. Founder-level access. Your ideas move the business.
Room to build a team. As Skykart scales, you hire and shape the marketing organization.
Key Skills
Growth Marketing · Performance Marketing · E-commerce Marketing · D2C · Google Ads · Meta Ads · CAC & ROAS · Category Launch · Brand Management · Marketplace Management · Conversion Optimization · SEO · Team Management
How to Apply
Apply via LinkedIn or email your resume to:
[email protected]
Subject: Growth Marketing Lead | Skykart
📌 Growth Marketing Lead - Skykart (Bengaluru)
🏢 Skykart.in
📍 Bengaluru